Power Your Business with PROS AI
In this digital age, your business must deliver fast, tailored and optimized offers for every selling interaction, across all channels. The PROS AI-backed solution enables optimization by providing insights and analytics about market and buyer behaviors and creating offers automatically with the right product mix and price point. Customer experience improves through all sales channels, driving customer satisfaction and loyalty, and in turn increasing your deal sizes.
Let PROS AI arm your business with the insights you need to drive your business forward.
Your Business Challenges that can be Solved with AI
Where exactly can artificial intelligence by applied to power your business? These AI-driven features of the PROS Platform drive growth, revenue, customer experience, and protect against churn. As result of PROS AI, you can improve customer experience through all channels, driving customer satisfaction and loyalty, and increasing deal sizes while reducing customer churn.
Optimizing and Dynamic Pricing
Your pricing strategy must take into account a vast array of factors such as supply chain, market demand, competitor pricing, inflation, customer segment, product combinations, buyer history, product category, warranties, and rebates (among other things). AI can provide dynamic price recommendations to sales teams to best match the specific buying situation and to maximize margin and profit. Check out how we optimize and provide dynamic pricing to our customers with our Smart Pricing Optimization Management package.
Awards for PROS Best-in-Class Science
AI and Machine Learning Solutions
International Business Award
Best AI-based Solution for Sales
AI Breakthrough Awards
Silver Globee for Business Intelligence Innovation
14th Annual Golden Bridge Business and Innovation Awards
Artificial Intelligence Excellence Award for Automated Reasoning
Artificial Intelligence Excellence Awards
The PROS Commitment to Science
Leading the smart science game for more than 30 years
Foundations of the PROS AI Approach
1. Neural Networks
are special non-linear functions inspired by neurons in human brain. We apply a specific architecture to the Neural Network to solve the pricing problems.
2. Deep Learning
inspired by the structure and function of the human brain, uses both structured and unstructured data to train the model.
3. Reinforcement Learning
is based on the concept of rewarding desired behaviors and/or punishing undesired ones. PROS solutions applied Deep Reinforcement Learning to construct good starting control policy for airlines directly from historical data without explicitly forecasting and optimizing.
4. Pricing Optimization
With the objective of optimizing revenue and/or profit, PROS AI-powered pricing management and optimization capabilities allow pricing leaders to deliver customer-specific prices, omnichannel prices, and real-time price delivery across all channels.
5. Demand Forecasting
Accurate demand forecasting is crucial in traditional revenue management solutions. PROS Revenue Management solutions apply Bayesian model to help our customers accurately forecast future demand.
6. Explainable AI
Explainable AI is a set of processes and methods that allows users to understand and trust the results of AI algorithms. PROS solutions include analytics and workflows that help explain what happen inside our AI models.
Check out the latest updates from our scientists
Additional AI Resources
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The PROS Science and Research team is always interested in hearing from talented people. Collaborating with fantastic colleagues is one the best parts about life at PROS.