Power Your Business with PROS AI

In this digital age, your business must deliver fast, tailored and optimized offers for every selling interaction, across all channels. The PROS AI-backed solution enables optimization by providing insights and analytics about market and buyer behaviors and creating offers automatically with the right product mix and price point.  Customer experience improves through all sales channels, driving customer satisfaction and loyalty, and in turn increasing your deal sizes.

Let PROS AI arm your business with the insights you need to drive your business forward.

Your Business Challenges that can be Solved with AI

Where exactly can artificial intelligence by applied to power your business? These AI-driven features of the PROS Platform drive growth, revenue, customer experience, and protect against churn. As result of PROS AI, you can improve customer experience through all channels, driving customer satisfaction and loyalty, and increasing deal sizes while reducing customer churn.

Awards for PROS Best-in-Class Science

AI and Machine Learning Solutions

International Business Award 


Best AI-based Solution for Sales

AI Breakthrough Awards


Silver Globee for Business Intelligence Innovation

14th Annual Golden Bridge Business and Innovation Awards


Artificial Intelligence Excellence Award for Automated Reasoning

Artificial Intelligence Excellence Awards


The PROS Commitment to Science

Leading the smart science game for more than 30 years

PROS invests 30% of annual revenue in research and development
We have more than 20 patented algorithms
PROS software processes more than a trillion price recommendations every year
In the last 3 years our scientists have presented at 101 conferences, and contributed to 66 external articles/blogs.
Science dream team: more than 2 dozen PhD data scientists
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Foundations of the PROS AI Approach

1. Neural Networks

are special non-linear functions inspired by neurons in human brain. We apply a specific architecture to the Neural Network to solve the pricing problems.

2. Deep Learning

inspired by the structure and function of the human brain, uses both structured and unstructured data to train the model.

3. Reinforcement Learning

is based on the concept of rewarding desired behaviors and/or punishing undesired ones. PROS solutions applied Deep Reinforcement Learning to construct good starting control policy for airlines directly from historical data without explicitly forecasting and optimizing.

4. Pricing Optimization

With the objective of optimizing revenue and/or profit, PROS AI-powered pricing management and optimization capabilities allow pricing leaders to deliver customer-specific prices, omnichannel prices, and real-time price delivery across all channels.

5. Demand Forecasting

Accurate demand forecasting is crucial in traditional revenue management solutions. PROS Revenue Management solutions apply Bayesian model to help our customers accurately forecast future demand.

6. Explainable AI

Explainable AI is a set of processes and methods that allows users to understand and trust the results of AI algorithms. PROS solutions include analytics and workflows that help explain what happen inside our AI models.

Check out the latest updates from our scientists

Additional AI Resources

Love Numbers? Come Join Our Team!

The PROS Science and Research team is always interested in hearing from talented people. Collaborating with fantastic colleagues is one the best parts about life at PROS.

Want to talk more about how science can power your business? Contact us here.