Airline Group Sales

The competition for group sales is fierce. The complexity is daunting. Blaze a new way forward with smart data science that intuitively manages your bookings.


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Airlines Group Sales Software Screen

A unique, comprehensive, science-driven solution to grab group sales

PROS Group Sales software pins down a single location for all users – travel agents, sales, revenue management, etc. – creating a digital helm for airlines to manage group bookings, pricing, contracts and policies. Frictionless, transparent, super quick. With Group Sales Optimizer, airlines can quickly manage bookings and trip changes, providing a fluid, transparent process.

No Guesswork, Shots in the Dark or Crossed Fingers – and No Arbitrary, Discrete Price Points

Ours is the only comprehensive group revenue optimization solution powered by PROS AI and machine learning. Airlines make offers from a continuous price curve that include revenue management and sales policies in real time. Group closure rates go up, and so does customer satisfaction.

Accelerate and Grow

The first to quote usually wins. And the race is always on. Be first to bookings with a web-sales interface that supports all channels, including travel agents and direct groups.

Mirroring the way individuals shop and book, Group Sales Optimizer simplifies searches for groups and provides multiple itinerary options in real-time. No lengthy waits. Lightning-fast results. Increased revenue in an instant.

Airline Group Sales illustration
Airpline engine, wind and tail
Plane seats with people from the back of a plane

Seamlessly Manage Bookings and Balance Stakeholder Policies

A few simple clicks and you’ve managed bookings and PNR changes to trip type. A few more and you’ve tweaked travel dates and number of passengers.

Automated group booking processes empower confident decision making by incorporating both revenue management and sales policies. Any escalations across Sales, RM and travel agents are transparent, reducing friction, tension and customer confusion through the entire booking process.

Dynamic Pricing Combines Confidence and Fairness 

Dynamic pricing science is the only way to factor the true marginal revenue of groups. By leveraging it, airlines can automate the price generation process, thereby removing the need for individual group review and pricing activities.

Quickly Generate Contracts and Track Payments

Automatically produce and manage contracts with required terms and conditions. No more wrangling with labor-intensive legacy systems. No more waiting.

Group luggages

One Trillion Transactions a Year

The PROS Cloud is delivered globally under a Software-as-a-Service (SaaS) model hosted on Microsoft Azure. Housed in SOC2-certified data centers, it has the security and availability features you demand of a mission-critical application, including disaster recovery centers.
More about PROS Trust & Security
More about PROS Cloud

The PROS Cloud and Security

Beyond Secure
Compliant with GDPR, SSAE16 SOC 2 Type 2, ISO 27001 and Cloud Security Alliance’s Cloud Control Matrix.

Built to Scale
Configured with elasticity to meet your performance requirements, architected for high availability.

Seamlessly Integrated
Integrated to work within heavily customized enterprise business systems, such as ERPs and CRMs.

PROS Platform

An Integrated Solution to Provide Intelligence to Commerce

Explore PROS Air
  • Airline Revenue Management
  • Airline Real-Time Dynamic Pricing
  • Airline Shopping
  • Airline Merchandising
  • Airline Retail
  • Airline Group Sales


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Ready for a demo?

We’re eager to meet you and answer any questions you have about Airline Group Sales Optimizer.

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Passengers waiting to leave their luggage at the departure counter