PROS Group Sales Optimizer

60% Faster Quote Turnaround Time,
25% Increased Conversion Ratio, and
3X Increased Employee Productivity

PROS Group Sales Optimizer (GSO) puts you in full control of your group sales offers. GSO provides self-service booking proven to increase revenue uplift by 15% and skyrocket employee productivity by 3X.

PROS GSO Customer Experience


faster quote turnaround time


increase in revenue from group bookings


increase in conversion ratio across group offers


increase in sales team productivity

See How it Works

See how PROS transforms group sales into an efficient and accurate process, leveraging the power of dynamic pricing and smart science. 

Digitally Transform Your Group Sales Process to Fully Control the Offer

PROS Group Sales software pins down a single location for all users – travel agents, sales, revenue management, etc. – creating a digital helm for airlines to manage group bookings, pricing, contracts and policies. Frictionless, transparent, super quick. With Group Sales Optimizer, airlines can quickly manage bookings and trip changes, providing a fluid, transparent process.

Self-Service, the Way Your Customers Want

Transform your group booking process with self-service eCommerce capabilities that empower travel agents to quickly quote, book, and manage changes. The automated group pricing and booking process lets your airline drive better fares, greater group conversion, and more revenue.

Eliminate Dependencies on Legacy Systems

With the power of payment management and ticketing, airlines have a one-stop shop for all their group pricing and booking needs. This greatly creates efficiency and reduces costs. Our group solution integrates ancillaries and post-ticketing management to allow you to completely revolutionize the group business.

Eliminate Friction Between Sales and Revenue Management

With centralized group policy management, sales and revenue management teams can be confident that pricing reflects both revenue management and sales policies. Any escalations across sales, RM, and travel agents are transparent, reducing friction, turnaround time, and customer confusion through the entire booking process.

Quickly Generate Contracts and Track Payments

Automatically produce and manage contracts with required terms and conditions, making it easy for your sales team to get quotes out the door and manage their customers, driving efficiency and revenue.

No Guesswork – No Arbitrary Pricing for Groups

Dynamic pricing science is the only way to factor in the true marginal revenue of groups. Ours is the only solution powered by PROS AI and machine learning. Airlines make offers from a continuous price curve in real-time. Group closure rates go up, and so does customer satisfaction.

The Right Group Sales Solution for You

Whether you are looking to automate processes around group bookings, an airline wanting to adopt dynamic pricing for group pricing, or one looking to completely transform your end-to-end group sales process, PROS Groups Sales Optimizer software is available in a variety of editions based on your specific needs.

Key Features GSO Essentials GSO Advantage GSO Ultimate
Dynamic Pricing using published fares
Save offers
Download PDF offers
Book a request
Advanced contract management
Booking management of group PNR-increase, decrease, split, cancel, and edit itinery
RM override fares and other components
RM override of contractual timelienes
PNR synchronization and load
Integration with airline's payment gateway
EMD handling
Request and price ancillaries

One Trillion Transactions a Year

The PROS Cloud is delivered globally under a Software-as-a-Service (SaaS) model hosted on Microsoft Azure. Housed in SOC2-certified data centers, it has the security and availability features you demand of a mission-critical application, including disaster recovery centers.

The PROS Cloud and Security

Beyond Secure
Compliant with GDPR, SSAE16 SOC 2 Type 2, ISO 27001 and Cloud Security Alliance’s Cloud Control Matrix.

Built to Scale
Configured with elasticity to meet your performance requirements, architected for high availability.

Seamlessly Integrated
Integrated to work within heavily customized enterprise business systems, such as ERPs and CRMs.

Airline Group Sales is part of the PROS Platform,

a unified SaaS solution at the heart of driving transformative selling experiences.

Businesses today rely on the PROS Platform to deliver personalized offer recommendations to their buyers, through all possible sales channels, resulting in greater sales at higher margins.

Learn how you can make every buying experience more personalized and every transaction more profitable.

Explore the Platform

Looking for the PROS Platform for Airlines? See it here

Additional Resources