Delivering Harmonised B2B Omnichannel Buying Experiences
For businesses to be successful in an omnichannel world they need to make sure the right information and the right experiences are provided to all customers, no matter how they choose to engage with a business.
Providing personalised product and pricing offers consistently, across all sales channels, so buyers are empowered to make purchases in their preferred channel, is easier said than done. Often, you might find yourself trying to keep up with the savvy buyers of today, and you are not alone.
In this webinar, we sit down with Richard Blatcher, Senior Director of Growth Marketing at PROS, along with Randy Carey, IT Director & VP of Digital Transformation at Manitou and Sheryl Kingston, Vice President of Customer Experience & Commerce at 451 Research, to discuss how to overcome these challenges and successfully deliver a harmonised omnichannel experience.
Join us to learn:
- What omnichannel means and how to define it
- How to manage multiple channels with today’s buyer
- How to deliver a superior customer experience in an omnichannel world
- Things to consider when developing or implementing your eCommerce strategy