Financial News: PROS buys SignalDemand for USD13.5m

December 17, 2013-

By Gulli Arnason

PROS (NYSE: PRO) said it has acquired SignalDemand, Inc. for USD13.5m.

SignalDemand provides predictive and prescriptive analytics and optimization for resource-based and commodity-driven businesses. Through its SaaS-based solutions, it delivers real-time recommendations to help companies make price and mix decisions across products, customers and channels.

“The acquisition of SignalDemand represents another step in our mission to help customers outperform by providing big data solutions that drive growth,” said PROS president and CEO Andres Reiner. “SignalDemand´s big data applications broaden PROS core offering for companies in resource-based and commodity-driven industries, helping them to better serve their customers in volatile markets with greater confidence and agility.”

SignalDemand provides predictive analytics and optimization for resource-based and commodity-driven businesses.

PROS Holdings is a big data software company that helps customers outperform in their markets by using big data to sell more effectively. To learn more, visit www.pros.com.