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Pricing Strategy

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Conjoint to Continuous: How AI is Redefining B2B Value-Based Pricing

Discover how AI is transforming B2B value-based pricing by replacing traditional conjoint analysis with real-time, behavior-driven insights.
Pricing Strategy

Embracing the Future of Pricing – It’s Not About “Anxiety Avoidance”

Discover how AI transforms pricing strategies from uncertainty to strategic leadership. Explore actionable insights for pricing professionals.
Pricing Strategy

The Great CPQ Reset: What Salesforce’s Exit Means for Your Business

Salesforce CPQ's future is uncertain — what does this mean for your business? Explore how Revenue Cloud stacks up and why PROS Smart CPQ could be the ideal alternative.
Pricing Strategy

The Trust Factor: How Transparency and Communication Can Change the Game When It Comes to Pricing Changes

Learn strategies for communicating price increases with transparency and fairness to retain customer trust, boost loyalty, and strengthen your brand.
Pricing Strategy

6 Quick Pricing Wins to Manage Tariffs

Discover 6 quick pricing strategies to manage tariffs, protect margins, and maintain customer loyalty—without making permanent price hikes.
Pricing Strategy

Pricing Strategies to Maximize Customer Lifetime Value

Maximize customer lifetime value with strategic pricing. Learn about the business impact of pricing, the role of trust, and how recurring revenue, subscriptions, and rebates drive long-term growth.
Pricing Strategy

Navigating the Escalating Trade War: Advanced Pricing Strategies

Navigate escalating trade tensions with AI-driven pricing. Learn how PROS Smart Price Optimization and Management helps businesses stay agile, protect margins and turn chaos into opportunity.
Pricing Strategy

From Segmentation to AI: How Neural Networks are Revolutionizing Price Optimization

Discover how AI-driven neural networks outperform traditional segmentation models in price optimization, boosting revenue and adapting to market shifts in real time.
Pricing Strategy

Pricing in an Uncertain World: How Walmart’s Caution Signals a Shift for B2B Spending and Strategies

Walmart’s cautious forecast signals broader economic shifts. Learn how inflation, tariffs & B2B pricing strategies are evolving in an uncertain market. Read more.
Pricing Strategy

Navigating Tariff Increases: How to Future-Proof Your Pricing Strategy

Tariffs can disrupt pricing strategies, but businesses that embrace dynamic pricing and data-driven decisions can stay ahead. Here’s how.
Pricing Strategy

Top Predictions and Trends Driving Airline Retailing and Commerce in 2025

Discover the future of airline retailing with top predictions and emerging trends, including AI-driven dynamic pricing, continuous pricing models, and advanced offer management strategies.
Pricing Strategy

The Impact of AI on B2B Pricing: A Double-Edged Sword?

Explore the profound impact of AI on B2B pricing strategies. Learn how AI drives price drops, stabilizes margins, and enhances profitability in the evolving B2B landscape.
Pricing Strategy

Moving the Decimal: The Evolution of Pricing in B2B

Read about the history and evolution of pricing, B2B selling behavior, including recent changes in buyer expectations and how they impact a company’s pricing capabilities.
Pricing Strategy

Dynamic Pricing: A Powerful, but Often Misunderstood Pricing Strategy

Discover the nuances of dynamic pricing, a powerful yet often misunderstood strategy. Uncover myths, benefits, and how it can expand your market and drive better customer experiences.
Pricing Strategy

How to Manage Inflation Without Damaging Reputation

Price with confidence as inflation rises. 4 steps to manage inflation without damaging your company’s reputation.
Pricing Strategy

The Six Stages of Success in Digital Selling

In the digital era, B2B buyers demand control and flexibility. Learn more about the six stages of digital selling maturity to identify how to improve your pricing and selling strategies.
Pricing Strategy

Managing Change Through Digital Transformation

Change management amplifies the returns expected from any implementation project. Learn how effectively implementing change management can lead to success in your digital transformation.
Pricing Strategy

PROS Rebate Management Solution Powered by Enable

Learn how PROS and Enable solution empowers businesses to create winning customer quotes by combining dynamic AI-powered pricing and omnichannel selling with flexible rebate incentive programs.
Pricing Strategy

5 Tips for Managing Pricing Amidst Inflation

In this blog, learn five actionable steps your company can take to adapt your pricing strategy to an inflation environment.
Pricing Strategy

Initiate Strategic Business Transformation with AI

Discover how AI drives digital transformation by optimizing processes, predicting trends, and enhancing customer experiences. Learn why AI is essential for businesses to stay competitive in a dynamic
Pricing Strategy

5 Pricing Tips That Boost eCommerce Sales

Learn how to attract more buyers, increase conversions and drive an improved customer experience by delivering the right optimized price for every shopping engagement.
Pricing Strategy

Omnichannel Pricing Management: Emerging Imperatives

In this report, PricingBrew provides insights into what the recent crisis has revealed about the challenges and realities of omnichannel pricing across multiple sales channels, and how to get caught u
Pricing Strategy

Pricing is Key to Digital Selling Maturity

Download this White Paper to learn more about how to take advantage of AI and the increased affordability and fast payback of price optimization technology.
Pricing Strategy

Optimize Your Offers for Every Selling Interaction

Customer experience will be the new battleground for B2B organizations to compete. The PROS Platform Helps Businesses Optimize Offers for Every Selling Interaction.
Pricing Strategy

Part 3: Pricing for Survival or Pricing for Success?

Discover how AI can enhance your eCommerce and digital transformation strategies. Learn about key innovations and AI-driven strategies for dynamic pricing in the digital age.
Pricing Strategy

Part 2: Pricing for Survival or Pricing for Success?

As data volumes grow, businesses struggle to manage and analyze information for strategic decisions. Learn how pricing technology can drive better decisions, optimize performance, and boost profitabil
Pricing Strategy

Part 1: Pricing for Survival or Pricing for Success?

Forget traditional methods of managing pricing! Learn how by relying on advanced pricing capabilities you gain better control of your dynamic price strategies, designed for digital commerce success.
Pricing Strategy

5 Tips to Persuade Your C-Suite on the Importance of Pricing

Learn how to convince senior management about the role pricing plays in business success and why the C-Suite needs to make it a priority in 2021.
Pricing Strategy

How to Drive Adoption of Pricing Technology

AI-powered pricing technology shortens sales cycles, enables you to price quickly and accurately, and helps identify new opportunities in the sales pipeline. Here are our tips for driving adoption.
Pricing Strategy

Rethinking the “Pricing Journey”

Read the new PricingBrew Journal report - "Rethinking the Pricing Journey" and learn why now is the right time to start rethinking your pricing journey.
Pricing Strategy

7 Discounting Tactics That Don’t Put Your Pricing Strategy At Risk

Excessive discounting can undermine revenue and product value. Learn how strategic discounting in B2B and B2C can improve customer loyalty and optimize pricing without devaluing your offerings.
Pricing Strategy

4 Tips For Implementing Price Optimization Technology

Pricing Strategy

Comment faire du Modern Commerce en BtoB

Pricing Strategy

5 Must Do’s of Digital Commerce

In digital commerce the power has shifted to the customer. Learn how you can meet the demands of today's buyer.
Pricing Strategy

Pricing Software and the Chief Sales Officer

Pricing Strategy

The New Benchmarks for Pricing Excellence in B2B

In "The New Benchmarks for Pricing Excellence", the PricingBrew Journal research team exposes the innovative practices and capabilities that have raised the bar for B2B pricing. Read the report.
Pricing Strategy
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