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Pricing Strategy

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Thinning Margins? The Enterprise Cost of Weak Pricing Discipline

Discover how PROS Smart Price Optimization and Management empowers businesses to restore pricing discipline, protect margins, and drive profitability with AI-driven dynamic pricing and real-time insights.
Pricing Strategy

Margin Under Pressure: How Price Optimization and Quoting Are Reshaping Transportation & Logistics

Discover how smart pricing strategies and CPQ tools are transforming transportation and logistics by boosting speed, accuracy, and profitability in a volatile market.
Pricing Strategy

Conjoint to Continuous: How AI is Redefining B2B Value-Based Pricing

Discover how AI is transforming B2B value-based pricing by replacing traditional conjoint analysis with real-time, behavior-driven insights.
Pricing Strategy

Embracing the Future of Pricing – It’s Not About “Anxiety Avoidance”

Discover how AI transforms pricing strategies from uncertainty to strategic leadership. Explore actionable insights for pricing professionals.
Pricing Strategy

The Great CPQ Reset: What Salesforce’s Exit Means for Your Business

Salesforce CPQ's future is uncertain — what does this mean for your business? Explore how Revenue Cloud stacks up and why PROS Smart CPQ could be the ideal alternative.
Pricing Strategy

The Trust Factor: How Transparency and Communication Can Change the Game When It Comes to Pricing Changes

Learn strategies for communicating price increases with transparency and fairness to retain customer trust, boost loyalty, and strengthen your brand.
Pricing Strategy

6 Quick Pricing Wins to Manage Tariffs

Discover 6 quick pricing strategies to manage tariffs, protect margins, and maintain customer loyalty—without making permanent price hikes.
Pricing Strategy

Pricing Strategies to Maximize Customer Lifetime Value

Maximize customer lifetime value with strategic pricing. Learn about the business impact of pricing, the role of trust, and how recurring revenue, subscriptions, and rebates drive long-term growth.
Pricing Strategy

Navigating the Escalating Trade War: Advanced Pricing Strategies

Navigate escalating trade tensions with AI-driven pricing. Learn how PROS Smart Price Optimization and Management helps businesses stay agile, protect margins and turn chaos into opportunity.
Pricing Strategy

From Segmentation to AI: How Neural Networks are Revolutionizing Price Optimization

Discover how AI-driven neural networks outperform traditional segmentation models in price optimization, boosting revenue and adapting to market shifts in real time.
Pricing Strategy

Navigating Tariff Increases: How to Future-Proof Your Pricing Strategy

Tariffs can disrupt pricing strategies, but businesses that embrace dynamic pricing and data-driven decisions can stay ahead. Here’s how.
Pricing Strategy

Top Predictions and Trends Driving Airline Retailing and Commerce in 2025

Explore the top trends shaping airline retailing in 2025, including AI-driven dynamic pricing, offer management, personalization, and cost-optimized distribution. Discover how airlines can improve revenue and enhance passenger experiences.
Pricing Strategy

Dynamic Pricing: A Powerful, but Often Misunderstood Pricing Strategy

Discover the nuances of dynamic pricing, a powerful yet often misunderstood strategy. Uncover myths, benefits, and how it can expand your market and drive better customer experiences.
Pricing Strategy

How to Manage Inflation Without Damaging Reputation

Price with confidence as inflation rises. 4 steps to manage inflation without damaging your company’s reputation.
Pricing Strategy

The Six Stages of Success in Digital Selling

Explore the six stages of digital selling success, from traditional pricing to omnichannel optimization, and learn how AI and pricing strategies drive revenue growth and customer engagement.
Pricing Strategy

Managing Change Through Digital Transformation

Change management amplifies the returns expected from any implementation project. Learn how effectively implementing change management can lead to success in your digital transformation.
Pricing Strategy

5 Tips for Managing Pricing Amidst Inflation

In this blog, learn five actionable steps your company can take to adapt your pricing strategy to an inflation environment.
Pricing Strategy

Initiate Strategic Business Transformation with AI

Discover how AI drives digital transformation by optimizing processes, predicting trends, and enhancing customer experiences. Learn why AI is essential for businesses to stay competitive in a dynamic
Pricing Strategy

Part 1: Pricing for Survival or Pricing for Success?

Forget traditional methods of managing pricing! Learn how by relying on advanced pricing capabilities you gain better control of your dynamic price strategies, designed for digital commerce success.
Pricing Strategy

How to Drive Adoption of Pricing Technology

AI-powered pricing technology shortens sales cycles, enables you to price quickly and accurately, and helps identify new opportunities in the sales pipeline. Here are our tips for driving adoption.
Pricing Strategy

Comment faire du Modern Commerce en BtoB

Pricing Strategy