HOUSTON, August 2, 2011 – PROS (NYSE: PRO), the world leader in pricing and revenue management software, today announced that a new Gartner MarketScope covering pricing optimization solutions rated the company a “strong positive.” The report, titled “MarketScope for Price Optimization and Management Software for B2B, 2011” was written by Gartner Research Vice President Michael Dunne.
According to Dunne in the report, “The market potential for price optimization and management software is considerable, because defining and defending optimal prices is a fundamental imperative for producing returns for stakeholders.” The report continues, “Such solutions offer the promise of helping firms better identify underlying shortcomings in pricing practices that erode revenue and margins, perform opportunity analysis and more intelligently discern prices that target markets will bear, as well as realize efficiencies in deploying, administering, and enforcing pricing and pricing policies.”
“The Gartner MarketScope clearly underscores why pricing software has become a strategic and mainstream business tool that should be evaluated by organizations around the world,” said PROS Chief Marketing Officer Tim Girgenti. “The report’s objective view into pricing software provides the clarity and direction companies require to make informed buying decisions. We are proud to receive this ‘strong positive’ rating and Gartner’s acknowledgement of our capabilities.”
The PROS solution suite includes PROS Scientific Analytics™, PROS Price Optimizer™ and PROS Deal Optimizer™. The three software application modules seamlessly work together to support an organization’s pricing lifecycles, from identifying pricing opportunities, to optimizing and executing pricing strategies and sales quotes.
To obtain a copy of the report, visit the website at www.prospricing.com.