PROS Chief AI Strategist Michael Wu to Keynote Professional Pricing Society Fall Conference

PROS thought leaders selected to present at American and European conferences

HOUSTON, October 24, 2018 – PROS^® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced its global premier sponsorship and significant presence at the Professional Pricing Society (PPS) 29^th Annual Fall Pricing Workshops & Conference and 14^th Annual European & Global Pricing Workshops & Conference, including a keynote presentation by PROS Chief AI Strategist, Michael Wu, Ph.D. The events are scheduled for Oct. 23-26 at Dallas’ Renaissance Addison Hotel and Nov. 28-30 at Amsterdam’s Movenpick Hotel, respectively.

“Artificial intelligence (AI) is proving its power to radically transform industries and disciplines, and pricing is no exception,” said Dr. Wu. “In order for the pricing industry to fully leverage the potential of AI, pricing professionals must understand it in a practical way, and help their organizations make changes to accommodate its disruptive force. My colleagues and I look forward to talking to, learning from and connecting with other PPS members to discuss the exciting shifts on the horizon.”

Along with Dr. Wu’s keynote presentation, “How the Pricing Industry Can Realize the Benefit of AI,” at the PPS Fall Conference on October 25, PROS pricing experts will lead the following workshop and breakout sessions:

• “Establishing the Pillars of Your Price Organization” on October 24, presented by Charles Sweeney, PROS Director of Strategic Consulting and Ben Blaney, PROS Senior Strategic Consultant. This workshop will address how globalization and omnichannel transparency demand that pricing professionals reevaluate their approach to pricing, with a hands-on look at how to create successful pricing strategies and leverage machine learning and automation for continuous improvement.
• “Sense and Cent’s Ability: Getting Pricing Projects Approved with Data and Facts” on October 25, presented by Tracy Cannon, PROS Strategic Consultant
• “From (Spread) Sheet to (C) Suite: Tips for Pricers on How to Communicate with Their Executive Team” on October 25, presented by Fabio Freitas, PROS Strategic Consultant

At the PPS European Conference in Amsterdam, Sweeney and Blaney will lead a workshop on November 28 that explores the same theme of maximizing revenue with a new, technology-driven approach to pricing strategy. In addition to the workshop, Valerie Howard, PROS Solution Strategy Director, will lead a breakout session, “The Elusive Perfect Price: Letting Go of Price Lists and Enabling Dynamic Pricing Strategy” on November 30.

“Understanding how pricing impacts the buying process is mission-critical for companies looking to win in the digital economy,” said Valerie Howard, PROS Solution Strategy Director. “The PPS Conferences offer an unmatched opportunity for pricing professionals and thought leaders to come together to push the boundaries of the industry, and the PROS team is thrilled to be part of both the Dallas and Amsterdam events.”

To learn more, visit the PROS website or follow PROS on Twitter at @PROS_Inc.

About PROS

PROS Holdings, Inc. (NYSE: PRO) provides AI-powered solutions that optimize selling in the digital economy. PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions.

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of AI-powered solutions to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with AI-powered solutions and its current expectations of the benefits of AI-powered solutions for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s AI-powered solution needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of AI-powered solutions such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.