PROS treibt die Umsatzsteigerung im gesamten Airline-Verbund der Lufthansa Group voran

PROS® (NYSE: PRO), a market-leading provider of SaaS solutions optimizing shopping and selling experiences, today announced Lufthansa Group has chosen PROS as the foundational technology for its Revenue Accelerator Program. In doing so, Lufthansa will align its seven full-service airline networks into a single instance of PROS Revenue Management (RM) and PROS Real Time Dynamic […]

PROS treibt die Umsatzsteigerung im gesamten Airline-Verbund der Lufthansa Group voran

Revenue Management and Real Time Dynamic Pricing deliver industry-leading AI and ML for unified continuous pricing across all seven of Lufthansa’s brands HOUSTON, July 12, 2022 – PROS® (NYSE: PRO), a market-leading provider of SaaS solutions optimizing shopping and selling experiences, today announced Lufthansa Group has chosen PROS as the foundational technology for its Revenue […]

Umgang mit KI-Vorurteilen, Teil 2: Vererbte Vorurteile aus Daten

Today, AI technology is becoming more pervasive in our lives. But one major roadblock is still preventing enterprises from realizing AI’s full potential. The fear and distrust of AI because AI can be biased is still preventing many industries from fully embracing AI and its many benefits. In my last article, “Dealing with AI Biases […]

AdAge - Menschen in Bewegung: Grad Conn, PROS

PROS, the leader in price optimization, has appointed Grad Conn as CMO. Conn is responsible for global marketing and growth strategies for the company. An innovative marketer with a proven track record, he is an expert in creating world-class customer experiences that elevate brands. He has been described by Tom Foremski at ZDNet as “… […]

Warum Sie AI nicht richtig einsetzen

AI (artificial intelligence) and ML (machine learning) can be invaluable assets to business success, enabling automation of labour-intensive tasks to drive faster and smarter business decisions However, successfully deploying AI requires proper attention and care. In order for AI to help and not hurt your business, it is crucial to follow best practices. Here are […]

Die Zukunft der B2B-Kundenerfahrung

From PROS, John Bruno, VP of Strategy and Justin Silver, Senior Manager Data Science, discuss how AI will play a role in the future of B2B customer experience and wider business processes. Digital customer experience (CX) has never been more important than it is today, with buyers reliant on online platforms to access products and […]

Grad Conn

Chief Marketing Officer at Pros Holdings Inc. PROS, the leader in price optimization, has appointed Grad Conn as CMO. Conn is responsible for global marketing and growth strategies for the company.   Read the full article

Die neuen ABCs des B2B-Verkaufs: Immer beratend tätig sein

In B2B settings, buyers now have most of the power in the buy/sell relationship, armed with more information and keen on getting the best experience in their purchasing journey. In fact, according to McKinsey, B2B buyers are more willing than ever to spend big through remote channels. This shift in the relationship may make it seem […]

Drei Lektionen zur Preisgestaltung, die die Reisebranche von B2B-Unternehmen lernen kann

The airline industry is in recovery mode. There has been a significant uptick in bookings since Australia re-opened its borders. The number of international flights being booked for business purposes increased more than 400%, while domestic bookings increased by 18% in the same period, according to data from Flight Centre. As planes begin to fill […]