AI for Smarter, More Profitable Decisions

As markets shift faster and data grows more complex, pricing has become one of the most influential levers to remain competitive and maintain strong growth and profitability. AI is changing how those decisions are made: helping teams respond in real time, understand customer behaviour more deeply, and protect margin without losing trust.

But technology alone isn’t the answer. The real challenge for leaders is knowing when to rely on AI, how to govern it responsibly, and how to bring people along on the journey.

Join our invitation-only breakfast designed for senior leaders who want practical insight on how AI is reshaping pricing. Through expert perspectives, real customer experiences, and open peer discussion, we’ll explore what’s working, what’s changing, and what leadership looks like in an AI-enabled pricing world.

You’ll leave with a clearer view of:

• Why AI-driven pricing matters now and where it delivers the most value
• What kind of margin uplift is realistically achievable, and how quickly
• How leading organisations build trust, transparency, and accountability into AI-led decisions
• How the role of pricing leadership is evolving, from price setting to stewardship of reputation, value, and customer relationships

Whether you’re exploring AI for the first time or already using advanced pricing tools, this session will help you make more confident, informed decisions about what comes next.