Events

How to Bridge the Gap to Selling Anything as a Service (AaaS)

In partnership with:

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Date: 14 October 2025
Time: 9:30 AM – 2:00 PM
Location: Novotel Rotterdam Brainpark, K.P. van der Mandelelaan 150, 3062 MB Rotterdam, Netherlands

The potential value of shifting one off revenue into service is well understood, but there are challenges around how to work out what a new value proposition looks like, how do I price it, and how to effectively manage a transition program? The journey is likely to be unique to your business, and the future state might even be a combination of selling motions, or even hybrid approaches.

PROS and Walpole have deep experience in helping companies to manage these transitions. In our session, we will focus on how to make sure that you have the right data infrastructure to support the new value positioning, and how to directly support sales who might need to sell the same solutions as both products/solutions, and as services.

Agenda

  • 09:30 AM – 10:00AM: Coffee and Registration
  • 10:00AM – 10:10AM: Welcome
  • 10:10AM – 11:10AM: PROS Keynote – Dominic O’Regan – Senior Strategic Consultant, PROS Inc
  • 11:10AM – 12:00PM: From Product to Service: Automating the Revenue Lifecycle with Walpole Expertise – Ingmar Hermans – Senior Managing Partner Consultant, Walpole Partnership
  • 12:00PM – 1:00PM: Lunch
  • 1:00PM – 1:30PM: Barriers to Overcome & Actions to Take Today – Senior Director, Strategic Consulting, PROS Inc
  • 1:30PM – 2:00PM: Opportunity for 1:1 Discussions with PROS and Walpole

Speakers

Ingmar Hermans
Senior Managing Partner Consultant , Walpole Partnership
Dominic O’Regan
Senior Strategic Consultant, PROS
Nick Boyer Headshot
Nick Boyer
Senior Director, Strategic Consulting, PROS

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