Offer Marketing: Design System

Design System

Adapt PROS products to your brand
*This section is usually reviewed and completed by: UX/UI and/or Branding
The Design System unifies user interfaces (UI) and user experience (UX) of our products, scales improvements in quality, reduces design and development times and serves as single source of truth for design best practices.

It is easy to customize the Design System Tokens to fit your brand with Color, Typography, and Components.

For the design phase, PROS will propose a design based on your core site and a codeless implementation to get the fastest product delivery. These are screens that showcase all available tokens personalized to your brand. Together with your design team, you will review and approve the design.

If you are going through a redesign in the next 4-5 months and would like to submit design guidelines, please fill out our design survey.

Color Tokens

Below is an example of a set of color tokens and a real life example of how they come together in a Flight Search Panel airModule. See if you can determine where each of the Color Tokens will be used.

– Main Colors mark key information and transform to Hover Colors when the cursor touches them.

– Context Colors share information with the user.

– Utility Colors make up the background, borders, and text.

Typography / Fonts

Styles & variations

You will select:

  • Font Styles 1-7
    • This includes details like the Page Title, airModule Title, Fare Card Title, and more.
  • Variants color
    • This includes details like the Page Title, airModule Title, Fare Card Title, and more.
  • Link decoration
    • Including images and descriptions

Components

Components consist of:

1. Buttons: Buttons are used along the flight booking process and give end users the option to see additional results or guide the user through non-booking processes.

2. Forms: End users input or select options from Forms. These include text inputs where the end user can type in their selection, or select an option from multiple choices.

Buttons

The Design System includes three types of buttons: Primary, Secondary and Tertiary.

For Macro-conversions, like flight search. Primary Buttons are used along the flight booking process.

Example:

For micro-conversions, like loading more results. Secondary Buttons are found in airModules with scrolling functionality or when giving users the option to see additional results.

Example:

For navigation to non-branded forms. Tertiary Buttons are used to guide the user through non-booking processes.

Example:

Forms

Forms come in a variety of designs and functionalities.

This form is used to collect freeform user input within filters. It allows users to manually enter information.

Example:

This form is used in filters to prompt users to select a text input from a menu of options. For example, the number of passengers, fare class, or departure and arrival airports.

Example:

This form is used to capture text input from a menu of options. For example, the departure airport city name or code.

Example:

This form appears in dropdown menus. For example, the dropdown menus found in some airModule filters.

Example:

This form is used to check on or off certain options, such as Round Trip or One Way options on an airModule filter.

Example:

This form is used to select the a number input, such as the number of passengers.

Example:

This calendar form is used to select the departure and return dates.

Used in navigation elements, dropdown menus, select menus, and autocomplete menus to select from a list of options.

This form is used to toggle more information about each option. It can be found in airModules to navigate to each month.

Example:

The table is used to display a list of options along with any features tied to each option, like dates, travel class, and price. The Table airModule is one of the most popular airModules.

Example:

The accordion form is used to share large amounts of options in a compressed way. The Destinations Accordion enables airlines to share links to every destination in their route network, organized by country or region.

Example:

Used in Histogram airModules that display the lowest fares by day or by month.

Example:

Used as the main title of the page.

Example:

Used in our weather forecasting airModule.

Used in airModules that display real-time fares and promotions to end-users.

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