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PROS Named a Leader in the 2025 Gartner® Magic Quadrant™ for Configure, Price and Quote Applications
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Insights & Research

Omnichannel Commerce
5 min read

7 Trends and Predictions Shaping B2B Commerce

Discover 7 key trends and predictions for B2B commerce in 2025, including AI integration, digital transformation, and proactive compliance. Stay ahead in the evolving B2B landscape.

Featured Articles

Omnichnnel Commerce
6 min read

Navigating the New Frontier of Revenue Lifecycle Management

In today’s dynamic marketplace, success hinges on cultivating relationships and sustained revenue growth. Discover how Revenue Lifecycle Management (RLM) is key to this shift.
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Airline Retailing
6 min read

Agentic AI: The Next Leap in Airline Offer Creation and Revenue Management

Discover how Agentic AI revolutionizes airline offer creation and revenue management, enhancing efficiency and profitability with autonomous decision-making.
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Artificial Intelligence
6 min read

Perspective: Responsible AI for Pricing

Explore how Responsible AI for pricing can enhance consumer trust. Learn about the ethical considerations, privacy concerns, and the importance of transparency in AI-driven pricing systems.
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Latest Articles

Pricing Strategy
5 min read

Navigating Tariff Increases: How to Future-Proof Your Pricing Strategy

Tariffs can disrupt pricing strategies, but companies that embrace dynamic pricing and data-driven decisions can stay ahead. Here’s how.
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Airline Retailing
5 min read

Top Predictions and Trends Driving Airline Retailing and Commerce in 2025

Discover the future of airline retailing with top predictions and emerging trends, including AI-driven dynamic pricing, continuous pricing models, and advanced offer management strategies.
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Artificial Intelligence
7 min read

The Impact of AI on B2B Pricing: A Double-Edged Sword?

Explore the profound impact of AI on B2B pricing strategies. Learn how AI drives price drops, stabilizes margins, and enhances profitability in the evolving B2B landscape.
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Pricing Strategy
7 min read

7 Discounting Tactics That Don’t Put Your Pricing Strategy At Risk

Excessive discounting can undermine revenue and product value. Learn how strategic discounting in B2B and B2C can improve customer loyalty and optimize pricing without devaluing your offerings.
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Artificial Intelligence
7 min read

The Importance of Having an AI Adoption Strategy

This blog explores the critical importance of having a well-defined AI adoption strategy and provides practical tips for creating an effective AI adoption plan.

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Artificial intelligence
6 min read

Why are Neural Networks the future of B2B Pricing?

In the dynamic and competitive world of B2B markets, it is crucial to leverage AI. Learn why neural networks are the future of B2B pricing.
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PROS News

PROS News
5 min read

Averitt Anchors Pricing Strategy, Enables Service Excellence with PROS

Combined impact of dynamic pricing and automation yield increased win rate in highly competitive market, powering sales team agility and efficiency designed to drive revenue uplift

HOUSTON, February 4, 2025 – PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing and selling solutions, today announced Averitt, a prominent player in the freight transportation sector, has extended and expanded its subscription of PROS Smart Price Optimization and Management. Averitt has leveraged PROS solutions since 2014 to refine its pricing strategies and consistently deliver market-relevant and brand-aligned pricing that results in revenue uplift.

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