Jeff Cotten

Jeff Cotten joined PROS in June 2025 and also serves as a member of its board of directors.

Cotten is a dynamic, customer-focused executive with over two decades of experience in leading enterprise technology companies. He has a proven track record of driving growth and spearheading complex transformations across both Fortune 2000 organizations and VC-backed companies.

Cotten serves as Chairman on the board of directors at Alvaria, where he served as CEO from 2022 to 2024. Cotten served as CEO of Tenfold from 2019 to 2021 and previously held multiple increasingly senior leadership roles at Rackspace, including President and Chief Revenue Officer, where he oversaw global operations for a business exceeding $2 billion in revenue. He began his career at Electronic Data Systems (EDS).

He earned a Master of Engineering degree from Southern Methodist University and a Bachelor of Arts in Computer Science from the University of Texas at Austin.