The AI Price Advantage: Unlocking Pricing Efficiency with AI
Learn how AI-powered dynamic pricing can enhance customer experience, optimize market adjustments, and uncover hidden pricing opportunities.
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Insights & Research
Insights & Research content
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Moving the Decimal: The Evolution of Pricing in B2B
Read about the history and evolution of pricing, B2B selling behavior, including recent changes in buyer expectations and how they impact a company’s pricing capabilities.
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Dynamic Pricing: A Powerful, but Often Misunderstood Pricing Strategy
Discover the nuances of dynamic pricing, a powerful yet often misunderstood strategy. Uncover myths, benefits, and how it can expand your market and drive better customer experiences.
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7 Discounting Tactics That Don’t Put Your Pricing Strategy At Risk
Excessive discounting can undermine revenue and product value. Learn how strategic discounting in B2B and B2C can improve customer loyalty and optimize pricing without devaluing your offerings.
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Part 1: Pricing for Survival or Pricing for Success?
Forget traditional methods of managing pricing! Learn how by relying on advanced pricing capabilities you gain better control of your dynamic price strategies, designed for digital commerce success.
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Hitting Reset on Airline Retailing: Part 1
The airline industry is undergoing a transformative shift in retailing. Delve into innovative trends some airlines are embracing to drive revenue.
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PROS Recognized for Cybersecurity Excellence
Susanne Senoff, PROS Chief Information Security Officer, emphasizes the need for integrating security into the organizational culture to build resilience against emerging cyber threats.
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PROS Wins 2024 Microsoft Global ISV Partner of the Year Award
PROS wins 2024 Microsoft Global ISV Partner of the Year Award, recognizing our innovative use of Microsoft’s cloud platform to deliver exceptional value and customer experiences with our AI innovation
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Unlocking Pricing Efficiency with AI
Uncover the root causes of pricing inefficiencies in businesses. Learn how advanced AI pricing technologies offer solutions for streamlined and profitable pricing processes.
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PROS Recognized as a Finalist in the 2023 Microsoft US Partner of the Year
PROS named a finalist for 2023 Microsoft US Partner of the Year. Unlock AI-powered pricing with PROS Smart CPQ integrated with Dynamics 365 Sales for profitable growth.
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The Commercial Imperative for Airline CCOs
Airlines are embracing a digital transformation that will fundamentally change airline retailing, with a focus on flexibility and the freedom to sell how, when and where they want to drive loyalty.
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PROS Wins International Business Stevie Award
PROS named International Business Award winner for Artificial Intelligence and Machine Learning Solutions.
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PROS Recognized as a Finalist in the 2022 Microsoft Partner of the Year Awards
PROS was named a finalist in the Microsoft Partner of the Year awards and will showcase its CPQ solution at Microsoft Inspire
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PROS Platform Receives Award for Business Intelligence Innovation
The award-winning PROS Platform adds another accolade to its collection: the Golden Bridge Business and Innovation Awards for Business Intelligence Innovation.
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PROS Wins Best AI Solution for Sales
PROS Platform Wins Best AI-based Solution for Sales
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The Six Stages of Success in Digital Selling
In the digital era, B2B buyers demand control and flexibility. Learn more about the six stages of digital selling maturity to identify how to improve your pricing and selling strategies.
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Initiate Strategic Business Transformation with AI
Discover how AI drives digital transformation by optimizing processes, predicting trends, and enhancing customer experiences. Learn why AI is essential for businesses to stay competitive in a dynamic
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Part 3: Pricing for Survival or Pricing for Success?
Discover how AI can enhance your eCommerce and digital transformation strategies. Learn about key innovations and AI-driven strategies for dynamic pricing in the digital age.
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Part 2: Pricing for Survival or Pricing for Success?
As data volumes grow, businesses struggle to manage and analyze information for strategic decisions. Learn how pricing technology can drive better decisions, optimize performance, and boost profitabil
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Shifting Your eCommerce into High Gear with AI
The shift to digital-first e-commerce is here to stay. Adopting artificial intelligence in your e-commerce strategy will help your business stay ahead of the curve.
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