Celebrating customers who excel in utilizing PROS software. The Innovator highlights innovation, efficiency, positive change. It recognizes organizations that leverage science and AI to drive transformative outcomes, optimize operations, and foster collaboration.
Prestigious recognition bestowed upon the fastest-growing customers on our platform. For organizations that demonstrate the shortest time to value, exceptional efforts in change management, and widespread adoption throughout the enterprise. It highlights the proactive and innovative approaches these customers employ to drive rapid growth and maximize the value of our platform across their organizations.
Honoring businesses that have achieved remarkable growth in profitability or margins by implementing PROS software. This award recognizes demonstrated increases in overall profitability or substantial improvements in profit margins, showcasing the transformative impact of leveraging PROS technology.
Honors customers who excel in transforming their businesses through digital selling strategies. It celebrates organizations leveraging cutting-edge software and AI technologies to drive growth and enhance customer experiences. Recipients set new standards for excellence, embodying innovation and resilience in the digital landscape, inspiring peers and industry leaders alike.
PROS Customer Outperformer Award winners unlock exclusive benefits:
Submission period: December 2, 2024 – January 31, 2025
Customers can submit up to 2 categories using the [Submission period is now closed].
Successful nominations will include:
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“We’re proud to be named an Innovator in the PROS Outperformer Customer Awards. At ADI | Snap One, innovation is part of our DNA, and PROS has been a key partner in helping us modernize and scale our pricing operations. From implementing Elastic and Negotiated Pricing to building a fully automated price book solution, we’ve reimagined how we serve our customers and support our sales teams. These solutions have enabled us to move from manual, instinct-driven pricing to a more dynamic, data-informed approach—empowering our teams to make smarter decisions and deliver greater value,”
ADI | Snap One is a leading distributor and solution provider of security, AV, and smart living products serving over 110,000 customers worldwide. ADI | Snap One provides access to a broad portfolio of products, including top-tier distributed products and our own exclusive brands. With a seamless omnichannel shopping experience, customers can shop ADI | Snap One online, through our mobile app, or at one of our 200+ stocking locations globally.
Together, ADI | Snap One provides more products, more services, more shopping convenience, more local support and expertise, and more investment in innovation.
To learn more, visit adiglobal.com or snapone.com.
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“We are proud to receive the Innovator award in the PROS Outperformer Customer Awards. Over our 37-year partnership, Lufthansa Group and PROS have co-innovated advanced solutions that have transformed revenue management and pricing across our network. From AI-powered pricing and real-time offer optimization to next-generation demand forecasting, these innovations have driven efficiency, alignment, and measurable impact. As we advance with initiatives like Request Specific Pricing and Dynamic Ancillary Pricing, PROS remains a trusted partner in our journey toward smarter, AI and data-driven aviation,”
The Lufthansa Group is an aviation group with operations worldwide. It plays a leading role in its European home market. With 101,709 employees, the Lufthansa Group generated revenue of EUR 37,581m in the financial year 2024.
The Lufthansa Group consists of the business segments Passenger Airlines, Logistics, MRO and Additional Businesses. The Passenger Airlines business segment includes, on the one hand, the network airlines Lufthansa Airlines, SWISS, Austrian Airlines and Brussels Airlines. As part of a multi-hub strategy, they offer their passengers a broad range of flights from their hubs in Frankfurt, Munich, Zurich, Vienna and Brussels. Lufthansa Airlines also has close relationships with the regional airlines Lufthansa CityLine, Lufthansa City Airlines and Air Dolomiti as well as Discover Airlines, the Lufthansa Group’s holiday airline. Edelweiss, the leading Swiss holiday airline, has a close relationship with SWISS.
Eurowings also belongs to the Passenger Airlines business segment. This airline provides a comprehensive range of point-to-point connections for short- and medium-haul destinations, in particular from German-speaking countries. Additional Businesses include, in particular, Lufthansa Aviation Training and Lufthansa Systems. The Group Functions are also part of this business segment. AirPlus was sold to SEB Kort Bank AB in July 2024.
More info: https://www.lufthansagroup.com/en/home.html
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“We’re delighted to be recognized with the Profit Booster award in the PROS Outperformer Customer Awards. PROS enables us to deliver real-time, personalized fares directly through email to our customers, resulting in a seamless experience from inbox to booking. Using this platform we have enhanced customer satisfaction and streamlined our processes and are realizing meaningful profitability gains with our marketing,”
At United, Good Leads The Way. With U.S. hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C., United operates the most comprehensive global route network among North American carriers and is now the largest airline in the world as measured by available seat miles. For more about how to join the United team, please visit www.united.com/careers and more information about the company is at www.united.com. United Airlines Holdings, Inc., the parent company of United Airlines, Inc., is traded on the Nasdaq under the symbol “UAL”.
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“We’re excited to accept the Profit Booster award in the PROS Outperformer Customer Awards. At Wilbur-Ellis, implementing PROS Smart Price Management has been pivotal in reinforcing pricing discipline and enabling greater collaboration across our sales teams. Amid a volatile ag-chem market, our PROS based price system helped us enforce pricing floors and shift focus from price matching to strategic value selling—resulting in over 3% to 6% margin gains across key product champions, with some early adopters seeing even greater lifts. This solution is not only boosting our profitability but also restoring confidence and control in how we go to market,”
We serve customers at the start of the North American agriculture and food system. Helping them increase return on investment by bringing the best of today’s products, services and solutions – combined with new ideas and innovations for the future. Family owned since 1921, Wilbur-Ellis is a leading marketer and distributor of agricultural products, animal nutrition and specialty liquid fertilizers and liquid industrial products. Since the beginning, Wilbur-Ellis has prided itself on looking forward. This relentless vision helped us grow into a multibillion-dollar business with employees and partners all over the world. It’s this tradition of always staying ahead that will carry us into the future.
At Wilbur-Ellis, our purpose is to provide the essentials for the world to thrive. To achieve this, we believe diversity and inclusion are an integral part of who we are as a company, now and into the future. We know that a diverse workforce leads to better insights, better decisions, and better products and services. For more information, please visit www.wilburellis.com.
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“We are honored to be recognized with the Growth Catalyst award in the PROS Outperformer Customer Awards. At Europcar Mobility Group, our ambition to transform how we approach pricing and revenue management has been bold—and PROS has been a true partner in helping us achieve it. With PROS Smart Price Management at the core of our IT and business strategy, we’ve accelerated our rollout across markets, redefined collaboration between our business and IT teams, and empowered our people with tools that drive both efficiency and revenue growth. This initiative has not only delivered strong financial results, but also reshaped our global organization and unlocked a culture of innovation and change,”
Europcar Mobility Group is a global mobility player, with 75 years of mobility services expertise and a leading position in Europe. “We help to change the way you move” is what we stand for and brings us together.
More than ever, we’re committed to delivering simple, seamless, innovative solutions that make mobility easy, enjoyable and increasingly eco-friendly.
To do this, we offer to individuals and businesses a wide range of car and van rental services, be it for a few hours, a few days, a week, a month or more, on-demand or on subscription, relying on a fleet of more than 250.000 vehicles, equipped with the latest engines including an increasing share of electric vehicles.
Our brands address differentiated needs, use cases and expectations: Europcar® – a global leader of car rental and light commercial vehicle rental, Goldcar® – a frontrunner at providing low-cost car rental services in Europe, Ubeeqo® – one of the European leaders of car-sharing (BtoB, BtoC) and Fox-Rent-A-Car®, one of the main players in the car rental market in the US, with a “value for money” positioning. Customers’ satisfaction is at the heart of the Group’s ambition and that of our more than 8,000 employees, everywhere we deliver our mobility solutions, thanks to a strong network in over 130 countries (including 16 wholly owned subsidiaries completed by franchisees and alliance partners).
More info: www.europcar-mobility-group.com
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“We’re proud to receive the Growth Catalyst award in the PROS Outperformer Customer Awards. This recognition reflects SriLankan Airlines’ commitment to embrace the latest revenue management technology is a testament to our commitment to continuous innovation and digital transformation. With the introduction of PROS Revenue Management Advantage, we are not only refining our current processes but also positioning ourselves for long-term success in modern airline retailing, ensuring we remain competitive in an ever-evolving industry,”
SriLankan Airlines, the National Airline of Sri Lanka, is an award-winning carrier with a firm reputation as a global leader in service, comfort, safety, reliability, and punctuality.
Launched in 1979, SriLankan is currently expanding and further diversifying its wide range of products and services in order to drive the country’s ongoing boom in tourism and economic development.
The airline’s hub is located at Bandaranaike International Airport in Colombo, providing convenient connections to its global route network of 117 destinations in 59 countries (including codeshare operations) in Europe, the Middle East, South Asia, Southeast Asia, the Far East, North America, Australia and Africa.
Website: www.srilankan.com.
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“We’re proud to be recognized with the Digital Pioneer award in the PROS Outperformer Customer Awards. At Cathay Pacific, our digital transformation is centered around delivering more personalized, data-driven experiences to our travelers. By integrating PROS into our programmatic display strategy, we’ve been able to dynamically generate tailored, real-time fare ads that align with each user’s intent—driving significantly stronger engagement and boosting conversions. With results such as click-through rates increase 9x and a 15% year-over-year uplift in flight bookings, PROS has been a key partner in accelerating our journey toward more intelligent, customer-centric digital selling,”
Premium full-service airline Cathay Pacific is the home carrier of Hong Kong with over seven decades of history and is a founding member of the oneworld global alliance. Cathay also comprises the cargo division Cathay Cargo, low-cost carrier HK Express and its lifestyle business. Cathay is a member of the Swire Group and is listed on the Hong Kong Stock Exchange (HKSE). For more information, please visit www.cathaypacific.com.
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“Our long-standing partnership with PROS has delivered significant value for both sides. Together, we’ve co-developed and continuously refined the new CPQ platform, resulting in a highly efficient and user-friendly solution for our sales teams and sales engineers. By integrating PROS’ AI capabilities (BYOS), we’ve also been able to unlock additional margin potential for our business,”
Siemens is a leading technology company focused on industry, infrastructure, transport, and healthcare — transforming the everyday of billions of people. By combining the real and the digital worlds like no other, we help customers around the world become more competitive, resilient, and sustainable. Everything we do contributes to reducing carbon emissions and accelerating digital transformation across a wide range of sectors.
With a clear focus on core technologies and long-term megatrends — including environmental change, glocalization, urbanization, demographic shifts, and digitalization — Siemens empowers customers to transform the industries that form the backbone of economies: industry, transportation, buildings, and energy systems. Our strategy is built for sustainable growth, aiming to improve quality of life and scale global impact.
In fiscal 2024, Siemens generated €75.9 billion in revenue and €9.0 billion in net income, employing around 312,000 people worldwide (as of September 30, 2024). Further information is available at www.siemens.com.
Siemens Smart Infrastructure (SI) creates technology to transform the everyday — for everyone. As a trusted advisor and reliable partner in building technology, we offer a comprehensive range of products, software, and expert services to enhance building operations, drive sustainability, and maximize business success.
Our world is changing rapidly, shaped by demographic shifts, urbanization, glocalization, environmental challenges, and the need for greater resource efficiency. We address these challenges by combining the real and digital worlds to transform infrastructure at speed and scale — across buildings, electrification, and grids.
By putting digitalization and technology at the heart of our approach, we enable customers to:
Headquartered in Zug, Switzerland, Siemens Smart Infrastructure employs 78,500 people and generated €21.4 billion in revenue in fiscal year 2024, with a profit margin of 17.3%.
