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Outperformer Awards

PROS Customer Outperformer Awards

The PROS Customer Outperformer Awards celebrate organizations driving measurable commercial impact through innovation, AI, and advanced software solutions. From modern offer management and dynamic pricing to integrated retail strategies, we recognize customers who are transforming performance and delivering exceptional experiences.
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Award Categories:

Network Excellence

Celebrating airlines that are redefining revenue optimization across their network. This award honors carriers that leverage PROS science and AI to enhance pricing precision, optimize demand forecasting and inventory, and drive smarter commercial decisions. Recipients demonstrate innovation, operational efficiency, and measurable performance improvements across routes, markets, and distribution channels.

Retail Innovation

Honoring airlines that are redefining modern airline retail through airline-led offer management. This award celebrates carriers that enhance the traveler experience with AI-powered dynamic offers while driving measurable incremental revenue across digital channels and throughout the customer journey.

Conversion Champion

Recognizing airlines that are accelerating digital revenue by leveraging PROS Offer Marketing solutions to attract, convert, and monetize demand more effectively. This award celebrates carriers that increase high-quality direct traffic, improve conversion rates, and generate measurable incremental revenue through optimized, dynamic offers and high-performing digital marketing strategies.

Impact Acceleration

Recognizing airlines that accelerated from implementation to measurable commercial results in record time. This award honors carriers that demonstrate strong cross-functional alignment, rapid adoption, seamless IT integration, and early performance gains, quickly unlocking improvements across revenue management, pricing, digital sales, distribution, or marketing.

Award Benefits:

  • Bolster Customer’s corporate and personal brand
  • VIP experience at Outperform including express check-in
  • Outperform Conference Savings: up to (2) free conference passes and hotel accommodation over conference dates, and an additional 50% off registration if more from your company want to join
  • Award to include digital promotion

Award Qualifications:

Award nominations are open to all PROS Customers, offering an equal opportunity for recognition.

Submission period: February 17, 2026 – May 29, 2026

Successful nominations will include:

  • Detailed submissions using notable results from the PROS Platform realized over the qualification period of May 2025 – May 2026
  • Agreement with the PROS Award Terms
  • Must be a current PROS Customer
  • Plan to have at least (1) team member join Outperform in-person or sending a video in advance accepting this award to be played at Outperform during the Awards Ceremony and promotional elements

Award Terms:

By submitting, you authorize the use of the story of your journey with PROS. You confirm your authority to enter into this agreement and assert that the content is free of intellectual property violations or unlawful material. Submitted content may be converted into case studies post-Outperform and will be published in collaboration with each customer.

Key Dates:

  • February 17, 2026 – May 29, 2026 – Customer Awards Submissions Open
  • Week of August 3, 2026 – Notify Winners and Confirm Attendance to Outperform
  • October 12, 2026 – Award Ceremony during Outperform in Lisbon, Portugal

Previous Outperformer Award Winners

United Airlines
Virgin Australia logo
Etihad Airways logo
airBaltic logo

Taking Innovation to New Heights: Lufthansa Group

For over 30 years, Lufthansa Group has partnered with PROS to evolve revenue management across its portfolio of airlines. Today, that relationship continues to thrive—fueled by a shared commitment to co-innovation, modernization, and commercial excellence.

  • read case study

How United Airlines Boosted Profitability by 20% with PROS airWire

United Airlines needed a way to deliver real-time, relevant fare content at scale—while protecting margins. By integrating PROS airWire into their owned channel strategy, United streamlined pricing workflows and significantly enhanced the customer experience. 

  • read case study

SriLankan Airlines Drives Growth with PROS RMA and airTRFX

  • read the case study

At Cathay Pacific, our digital transformation is centered around delivering more personalized, data-driven experiences to our travelers. By integrating PROS into our programmatic display strategy, we’ve been able to dynamically generate tailored, real-time fare ads that align with each user’s intent—driving significantly stronger engagement and boosting conversions. With results such as click-through rates increase 9x and a 15% year-over-year uplift in flight bookings, PROS has been a key partner in accelerating our journey toward more intelligent, customer-centric digital selling.

Karen Cheung

Performance Marketing Manager

Over our 37-year partnership, Lufthansa Group and PROS have co-innovated advanced solutions that have transformed revenue management and pricing across our network. From AI-powered pricing and real-time offer optimization to next-generation demand forecasting, these innovations have driven efficiency, alignment, and measurable impact. As we advance with initiatives like Request Specific Pricing and Dynamic Ancillary Pricing, PROS remains a trusted partner in our journey toward smarter, AI and data-driven aviation.

Florian Martin

Senior Director Offer Automation

PROS enables us to deliver real-time fares directly through email to our customers (based on united.com search activity), resulting in a seamless experience from inbox to booking. Using this platform we have enhanced customer satisfaction and streamlined our processes and are realizing meaningful profitability gains with our marketing.

United Airlines

Colleen Sanderson

Director of Targeted Marketing

This recognition reflects SriLankan Airlines’ commitment to embrace the latest revenue management technology is a testament to our commitment to continuous innovation and digital transformation. With the introduction of PROS Revenue Management Advantage, we are not only refining our current processes but also positioning ourselves for long-term success in modern airline retailing, ensuring we remain competitive in an ever-evolving industry.

Kshanaka SriLankan

Kshanaka Saparamadu

Head Of Revenue Management, Network & Alliances

FAQs

How are finalists selected for the PROS Customer Outperformer Awards?
Finalists are chosen based on the strength of submission of their nominations and the demonstrated impact of their innovative use of PROS software. A panel of PROS judges evaluates each nomination against the criteria outlined for each award category to determine winners.
Customers can submit for up to (2) categories using the submission form. This allows organizations to showcase their achievements and innovations across multiple areas of excellence within the PROS platform.
Yes, customers are required to use the provided submission form when submitting their nominations for the awards. This form ensures that all necessary information is included and presented in a standardized format, facilitating the evaluation process.
We will have one winner per category listed above.
Yes, as a part of the terms below by submitting you are authorizing the use of your story with PROS. Submitted content may be converted into case studies post-Outperform and will be published in collaboration with each customer.
No. However, if you are selected as a winner, we strongly encourage you to accept your award in person at the ceremony. If you cannot attend, you will need to provide an acceptance video by October 2, 2026.