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Price Optimization

Win More Deals with AI-Powered Pricing

Provide accurate, competitive pricing tailored to every account.

PROS Smart Price Optimization helps you set the right price for every deal—boosting profitability and increasing win rates. Using advanced AI, it adapts to market changes, handles complex pricing scenarios, and delivers precise, account-specific prices you can trust.

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Understand what drives customer buying decisions with AI-powered insights. Consider win rate probability and adjust prices in real time based on sales strategy, demand, competition, and market trends to help you stay competitive, increase profits, and close more deals.

Make better pricing decisions considering every little bit of information – from competitors’ prices and win/loss records to product data and sales transactions. Focus on the best opportunities to grow profits and ensure every deal is priced competitively and with customer value in mind.

Stay competitive and maximize profits by keeping your prices in sync with the latest market shifts. AI-powered insights help you quickly respond to trends, demand, and economic changes like inflation, supply chain disruptions, and shifting buyer behavior.

AI & Science

Learn More About PROS Science & AI

The Most Advanced Pricing Science​

According to leading analyst firms, PROS offers the most advanced pricing science, delivering cutting-edge AI-driven pricing models that adapt to demand shifts, volatility, and data gaps. Get quick, precise price recommendations that optimize margins and tailor pricing for every account and market condition.

AI You Can Trust & Understand

See clear, visual representations of AI model performance and price prediction accuracy. Transparent metrics help you build confidence in every pricing decision.

Adaptable Strategies

Stay competitive by adjusting pricing strategies as market conditions change. AI identifies patterns in price trends, aggregate customer behavior, and market shifts to help you make smarter pricing decisions over time.

Expected Impact

+100–300 BPS

Integrations

Easily connect with your existing systems. Syncs data in real time across ERPs, CRMs, CPQ tools, eCommerce platforms, and customer portals—keeping pricing accurate, market-driven and profitable across all channels.

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PROS Gen IV delivers real-time, precise pricing for every product and customer combination. With nearly 20,000 SKUs and over 10,000 customers, managing this manually would be too slow and laborious. PROS does this for us.

Julia Brasher

Director of Pricing & Revenue Management

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Features

Unlock AI-powered pricing capabilities to win more deals, maximize revenue, and stay competitive with these key features. 

AI-Powered Negotiated Pricing

Get highly accurate, market-driven price recommendations and win-rate insights for every deal, even in complex, fast-changing markets. Discover the power of neural network-based machine learning technology. 

Elasticity Optimization

Help sales teams close more deals with account-specific price recommendations, powered by dynamic segmentation, price elasticity modeling, and adjustable business rules.

Optimized eCommerce Pricing

Boost sales and margins with a demand-aware algorithm that adjusts prices in real time based on seasonality, demand shifts, and competition. Deliver market-driven pricing for eCommerce, reseller, and distributor portals. 

Capacity Aware Optimization

Maximize revenue by analyzing opportunity costs and price elasticity for capacity-constrained products and services. Ideal for industries with fluctuating demand. (Provided as an add-on.) 

Advanced Price Analytics

Gain a clear view of pricing model’s performance with AI-driven analysis, helping you validate price predictions, understand win rate probability, identify top products and customers, and adjust strategies as markets change. 

Smarter Cost-Based Pricing

Improve pricing accuracy with AI-driven cost estimates, even when costs are unknown at the time of quoting. Use segment-level insights and business rules to optimize pricing decisions. 

Accurate Demand Forecasting

Use real-time data to predict demand and make smarter pricing decisions. Designed for cargo, transport, logistics, and rental industries. (Provided as an add-on.)

Editions

Full Edition Comparison

Smart Price Management Essentials

Smart Price Optimization Essentials

Smart Price Optimization & Management Advantage

Omnichannel Price List Management

View, define and manage price lists for one or more channels (direct sales, partners, eCommerce, retail, etc.), regions, products, or customer segments, to operationalize pricing strategy execution and rationality across sales channels.

Price Strategy Management

Design, adjust and execute algorithmic dynamic price strategies, fit for any business challenge and industry use case. Simulate various pricing inputs and analyze impact to help refine and adjust pricing models.

On-Demand Currency Conversions

Define, manage and convert automatically price lists, charts, and price evaluations for ISO-supported currencies.

Standard Unit of Measure Conversions

Leverage standard conversion rates between different units of measure. Execute automatic conversions between units for charts and price lists.

Mass Price Change

Perform scheduled price updates based on updated pricing strategies, costs changes and competitive pricing. Review and approve latest pricing and publish to Customer’s ERP.

eCommerce Integrations

eCommerce integration via standard APIs.

Real-time Price Delivery

PROS Pricing Evaluation API to power sales channels with real-time delivery of pricing information. Includes up to the specified number of price evaluations per month.

1 Million

1 Million

3 Million

Dynamic Real-Time Pricing

Real-time price adjustments based on current market conditions, aggregate customer behavior insights, inventory levels, or competitor actions. Prices are determined and delivered at the moment of need (during a quote, transaction, or customer interaction).

Pricing Automation

Automates the management and periodic update of pre-set price lists based on anticipated scenarios (e.g., customer segments, regions, or product tiers), at scale, using event or time-based triggers and flexible business rules.

Leader-Follower Pricing

Define and manage price item relationships to maintain rationality when performing mass adjustment of prices.

Multi-tiered Pricing Approval Workflows

Price governance through multi-level workflows and automated rule-based approvals/rejections. Threshold-based routing ensures the right roles are engaged at the right time, allowing the majority of pricing decisions to be automatically approved and published.

Price Analytics (margin/revenue)

Predictive pricing models, configurable charts, and dashboard views. Ability to choose different data display options, filters, groupings and to zoom in on data and comparison tools. Intuitive workflow navigation between charts and price lists.

Price List Scenario Analytics

Create and compare different pricing strategies. Analyze outcomes via aggregated summary metrics (KPIs) and inline analytics.

Customer-Specific Unit of Measure Conversions

Define and manage the conversion rates between a default unit of measure and alternative units of measure for specific products and customers. Display all products in designated price lists for specific customers in predefined units of measure.

Tiered/Scaled Pricing

Manage volume discounting by defining price scales based on the volume / revenues of units sold. Ability to choose the calculation method and displayed offset type.

Commodity-Based Pricing

Manage pricing strategies based on commodity index feeds, including averaging index pricing by days or months and calendar management for holidays and exceptions.

Agreement Price Sync

Automate multiple price changes as a set across existing customer agreements, with necessary reviews and approvals from sales and pricing stakeholders. (Requires Advantage edition of Smart Configure, Price, Quote).

AI-Driven Price Optimization for Negotiated Prices

Deliver tailored price recommendations for sales negotiations, powered by AI scientific model(s) from supported metrics that considers historical transactions, price elasticity, other business and third-party data.

AI-Driven Price Optimization for eCommerce

Deliver optimized dynamic prices for eCommerce and digital self-serve channels, based on AI model that considers historical transactions, demand elasticity modeling and third-party data.

Price Optimization Analytics

Uplift analysis with AI-powered price predictions, margin and revenue insights, and win rate probabilities. Identification of top-performing products and customers. Actionable insights into improvement opportunities and market trend analysis. Attribute Influence Charts to understand key pricing drivers. Model health monitoring to ensure predictive accuracy. Historical transaction overview for contextual analysis. Includes intuitive workflow navigation between different analyses, flexible data visualization options, customizable filters and groupings, and zoom-in capabilities for granular insights.

Capacity Aware Optimization

Deliver AI driven opportunity cost-based prices for products and services that are constrained by capacity and expiration date.

Cost Optimization

Refine pricing strategies by estimating both known and hidden costs (including negative cost indexes such as savings) using an AI-powered model. Segment-level cost recommendations can be integrated into real-time price optimization or applied through business rules.

Overbooking Optimization

Maximize cargo capacity and manage service risk with AI-powered forecasting that predicts cancellations and no-shows. The AI model dynamically adjusts availability in real time across the entire air cargo route network to ensure optimal utilization and profitability.

Extensible AI

Host customer-trained optimization models to tailor pricing and selling recommendations, and return results which can be orchestrated and integrated with other PROS services and PROS AI-driving price optimization models.

Full Edition Comparison

Essentials

Talk to Sales

Essentials

Talk to Sales

Advantage

Talk to Sales

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FAQs

What is PROS Smart Price Optimization?

PROS Smart Price Optimization is an AI-powered solution that helps businesses set competitive, profitable prices by analyzing aggregate customer behavior insights, market trends, and demand shifts in real time.  

It improves pricing accuracy, increases win rates, maximizes profitability, and adapts to market changes—helping you stay competitive while driving revenue growth.

Our Price Optimization is built for businesses across multiple industries, including manufacturing, distribution, high-tech, and travel, where pricing complexity and dynamic market conditions require data-driven strategies.  

AI analyzes historical sales, market trends, and aggregate customer behavior insights to predict the best price for every deal, helping sales teams offer competitive, data-backed prices with confidence.  

PROS Smart Price Optimization focuses on price optimization, while SPOM includes price optimization plus full lifecycle price management capabilities for end-to-end pricing control.

Yes, it provides AI-driven pricing for both traditional negotiated sales and digital self-serve channels like eCommerce, reseller portals, and distributor platforms.

Additional Resources

View All Resources

6 Trends and Best Practices to Unlock Price Optimization and Boost Margin

Customer behavior has shifted dramatically over the past decade. To keep up with evolving preferences, market demand, and competition, businesses need price optimization to stay competitive and agile.

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Smart POM Demo: Managing Tariffs​

Discover how PROS helps businesses stay agile amid global uncertainty by streamlining pricing, scaling agreements, and protecting margins with real-time data and dynamic optimization.

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Pricing Strategies to Maximize Customer Lifetime Value

In today’s competitive market, AI-powered pricing is essential for driving customer value. Discover how to optimize pricing, implement rebates, and shift to subscriptions. Learn how AI predicts behavior, personalizes offers, and boosts revenue and profitability.

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