Offer Marketing: Deeplinks

Deeplinks

To ensure the search displays according to user selections, the airTRFX deeplink must communicate with the airline’s booking engine.

*This section is usually reviewed and completed by: Web Product Owner and/or Technical Liaison of Booking Engine

Deeplink documentation is usually provided by the reservation system provider (ie. Amadeus, Sabre, Navitaire, etc) and is the same information airlines share with their Meta Search Engine Partners (ie. Google Flights, Kayak, Skyscanner, etc.) to send users to the airline’s booking flow. Good documentation typically includes sample deep-links and parameters definition.

It is important to inform PROS and share the proper documentation if there are different deep-link rules and variables for mobile, in case the airline has different booking flow by device.

Example of airTRFX page connecting to the airline’s booking flow via Deeplinks:

What you’ll need for Deeplinking

Languages and Markets

A deep link will correspond to each language and market covered. If a customer has multiple IBE providers, it is critical to understand which languages and/or markets use which deep-link.

URL Parameters

The language/market and the description of the parameters used inside the URL provides a definition of each possible URL parameter along with the preferred input format and any limitations.

Point of Sale / Currency

To ensure the deep-links are directing users to the proper currency, PROS needs to understand the currency logic. Most customers have either Site Edition/Point of Sale-based pricing or the currency is based on Point of Origin.

Tracking

PROS needs documentation for any required deep-link parameters that may be used for tracking purposes.

Products

FOR ENTERPRISE

Add-Ons

For Airlines & Travel

Offer Marketing: Deeplinks

Deeplinks

What you’ll need for Deeplinking

Languages and Markets

URL Parameters

Point of Sale / Currency

Tracking

Anatomy of a Deeplink:

Welcome Package Surveys

Welcome Page

FareNet Implementation

Flight Search Panel

Airports Source

Deeplinks

Design System

Hosting

Business Insights Surveys