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Insights & Research

Airline Retailing

8 Min Read

Mentioned but Unlinked: How ChatGPT Diverts Airline Clicks

ChatGPT often mentions airlines but links elsewhere, potentially costing them valuable referral traffic. Our data reveals a systemic mismatch in citation behavior.
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Airline Retailing

8 Min Read

Mentioned but Unlinked: How ChatGPT Diverts Airline Clicks

ChatGPT often mentions airlines but links elsewhere, potentially costing them valuable referral traffic. Our data reveals a systemic mismatch in citation behavior.
Read More

Featured Articles

Omnichannel Commerce

7 Min Read

5 B2B Buying Behaviors You Can't Ignore

Discover the 5 B2B buyer behaviors redefining sales and learn how companies can adapt their sales strategies to win in a buyer-led world. 

  • Blog Post
Pricing Strategy

10 Min Read

The Tariff Playbook: How Business Can Adapt Pricing & Supply Chains

Tariffs present a universal challenge but also an opportunity. Our playbook outlines how various industries can respond to tariffs and manage disruptions in pricing, supply chains, and positioning.
  • Blog Post
Pricing Strategy

3 Min Read

Tariff Checklist: 11 Steps to Prepare Your Business

This 11-step checklist provides a holistic roadmap to help businesses proactively manage tariffs—from pricing and sourcing to risk mitigation, compliance, and automation.
  • Infographic

Latest in Artificial Intelligence

Outthink, Outpace, and Outperform the Market with Agentic AI

Discover how agentic AI empowers sales teams to outthink, outpace, and outperform the market by automating decisions and adapting to real time changes.
  • Blog Post

Dealing With AI Biases Part 4: Fixing the Root Cause of AI Biases

Explore the root causes of AI biases, including data collection and choice architecture. Learn strategies to identify and mitigate these biases for more accurate and ethical AI systems.

  • Blog Post

Dealing With AI Biases Part 3: Emergent Biases in Operational Models

Explore how emergent biases arise during machine learning training, even with unbiased data. Understand their origins, detection challenges, and strategies to mitigate their impact on AI models.

  • Blog Post

Latest in Airline Retailing

ChatGPT vs. Google: Decoding URL Sourcing for Flight Searches

Explore how ChatGPT flight search is reshaping airline SEO. Learn key sourcing differences from Google and how to optimize flight pages for AI-driven visibility.
  • Blog Post

Can Flight Search Initiation Be Used as a Proxy for Flight Bookings?

This study shows how Flight Search Initiation (FSI) can serve as a strong proxy for bookings when airlines lack access to reliable eCommerce data.
  • Blog Post

Offers and Orders Transformation & Modern Airline Retailing With PROS

Explore how modern airline retailing evolves with open and modular API-based technology. Discover strategies to enhance revenue, drive customer satisfaction, and optimize offers and orders.

  • Blog Post

Latest in Omnichannel Commerce

Margin Under Pressure: How Price Optimization and Quoting Are Reshaping Transportation & Logistics

Discover how smart pricing strategies and CPQ tools are transforming transportation and logistics by boosting speed, accuracy, and profitability in a volatile market.
  • Blog Post

5 B2B Buying Behaviors You Can't Ignore

Discover the 5 B2B buyer behaviors redefining sales and learn how companies can adapt their sales strategies to win in a buyer-led world.

  • Blog Post

AI Won’t Replace Your Sales Team—But Your Old Process Will

Manufacturing sales leaders risk falling behind—not because of AI, but outdated processes. Discover how tech and AI are redefining modern value creation.

  • Blog Post