PROS Ramps Airline Group Sales to Accelerate Travel Recovery

Industry’s only comprehensive group revenue optimization solution redefines digital group sales; powers Etihad’s digital innovation strategy and superior customer experience

HOUSTON, February 2, 2021 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced new editions of SaaS-based PROS Group Sales Optimizer (GSO), giving airlines like Etihad the power and control to offer group ticket sales through flexible, responsive self-serve channels. By bolstering agency portals and eliminating in-person sales engagement, GSO is designed to help airlines increase conversion rates by up to 50% and revenue streams by up to 26% to further power their road to recovery.

With the airline industry fighting back from a historic 66.3% decline year over year in passenger demand globally, strategic carriers are demanding innovative solutions that can create tailored experiences for all passenger types, particularly group sales, a lucrative source of revenue. Travelers and travel agents want speed, transparency and efficiency when booking travel – and for that experience to mirror other digital retail interactions.

“PROS GSO transformed Etihad’s groups business by introducing dynamic pricing, automation, and self-servicing capabilities for Sales and Travel agents to book groups within 60 seconds,” said Bhaskara Rao Guntreddy, Etihad Head of Solutions and Innovations, Revenue Management, Commercial. “Our sales team benefits from its usability, workflows, and capabilities to grow group traffic in both quality and revenue. The collaborative partnership helped PROS and Etihad to support the aviation industry by innovating new functionalities critical for airlines in attracting future passengers as they come back online.”

GSO Editions is the industry’s only comprehensive AI-based group revenue optimization solution. Packages include:

• • GSO Essentials: The first step to automating the sales process and harnessing the power of dynamic pricing in group sales management.
• • GSO Advantage: The next step to increase self-service, create flexibility for travel agents and reduce GDS costs.
• • GSO Ultimate: The final stop to end-to-end pricing, booking, payments and ticketing to revolutionize the airline group business.

“Innovation is the best and only path to airline recovery,” said PROS Solution Strategy Director for Travel, Aditi Mehta. “Bringing the group sales process into the 21st century is paramount to easily untap revenue sources paused during this extensive lock down period. PROS latest GSO solutions are a testament to just how deeply we understand the airline challenge and the need to deliver a superior digital customer experience to unleash revenue opportunities needed today.”

PROS GSO Editions is part of the PROS Platform for Travel, which empowers airlines to create and sell the most personalized package for each traveler in an increasingly complex marketplace. With PROS, airlines can optimize every shopping and selling experience, make better business decisions, respond quicker to market changes, and accelerate revenue growth while harnessing the power of digital retail.

Learn more about PROS Airline Group Sales software and why it is a critical part of an airline’s journey to offer optimization.

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[1] IATA. (2020, November 24). Deep Losses Continue Into 2021. https://www.iata.org/en/pressroom/pr/2020-11-24-01/.

About PROS
PROS Holdings, Inc. (NYSE: PRO) provides AI-powered solutions that optimize selling in the digital economy. PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions.

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of AI-powered solutions to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with AI-powered solutions and its current expectations of the benefits of AI-powered solutions for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s AI-powered solution needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of AI-powered solutions such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.