Outperformer Awards
Customer Outperformer Awards Image

PROS Customer Outperformer Awards

The PROS Customer Outperformer Awards celebrate organizations driving measurable commercial impact through innovation, AI, and advanced software solutions. From modern offer management and dynamic pricing to integrated retail strategies, we recognize customers who are transforming performance and delivering exceptional experiences.

The submissions are now closed, and we’re excited to celebrate this year’s PROS Customer Outperformer Award winners.

Awards Winners

We are revealing our 2026 winners throughout the coming weeks. Stay tuned to see who is next!

Previous Outperformer Award Winners

Award Categories:

Network Excellence

Celebrating airlines that are redefining revenue optimization across their network. This award honors carriers that leverage PROS science and AI to enhance pricing precision, optimize demand forecasting and inventory, and drive smarter commercial decisions. Recipients demonstrate innovation, operational efficiency, and measurable performance improvements across routes, markets, and distribution channels.

Retail Innovation

Honoring airlines that are redefining modern airline retail through airline-led offer management. This award celebrates carriers that enhance the traveler experience with AI-powered dynamic offers while driving measurable incremental revenue across digital channels and throughout the customer journey.

Challenger Award

Recognizing airlines that are maximizing resources and achieving exceptional results with PROS. This award celebrates carriers that move with agility, embrace innovation, and make every resource count to drive meaningful commercial results. Recipients demonstrate that scale is no barrier to transformation, turning ambition into measurable impact across their business.

Conversion Champion

Recognizing airlines that are accelerating digital revenue by leveraging PROS Offer Marketing solutions to attract, convert, and monetize demand more effectively. This award celebrates carriers that increase high-quality direct traffic, improve conversion rates, and generate measurable incremental revenue through optimized, dynamic offers and high-performing digital marketing strategies.

Impact Acceleration

Recognizing airlines that accelerated from implementation to measurable commercial results in record time. This award honors carriers that demonstrate strong cross-functional alignment, rapid adoption, seamless IT integration, and early performance gains, quickly unlocking improvements across revenue management, pricing, digital sales, distribution, or marketing.

Award Benefits:

  • Bolster Customer’s corporate and personal brand
  • VIP experience at Outperform including express check-in
  • Outperform Conference Savings: up to (2) free conference passes and hotel accommodation over conference dates, and an additional 50% off registration if more from your company want to join
  • Award to include digital promotion

Award Qualifications:

Award nominations are open to all PROS Customers, offering an equal opportunity for recognition.

Submission period: February 17, 2026 – June 30, 2026

Successful nominations will include:

  • Detailed submissions using notable results from the PROS Platform realized over the qualification period of May 2025 – May 2026
  • Agreement with the PROS Award Terms
  • Must be a current PROS Customer
  • Plan to have at least (1) team member join Outperform in-person or sending a video in advance accepting this award to be played at Outperform during the Awards Ceremony and promotional elements

Award Terms:

By submitting, you authorize the use of the story of your journey with PROS. You confirm your authority to enter into this agreement and assert that the content is free of intellectual property violations or unlawful material. Submitted content may be converted into case studies post-Outperform and will be published in collaboration with each customer.

Key Dates:

  • February 17, 2026 – June 30, 2026 – Customer Awards Submissions Open
  • Week of August 3, 2026 – Notify Winners and Confirm Attendance to Outperform
  • October 12, 2026 – Award Ceremony during Outperform in Lisbon, Portugal

Network Excellence - Japan Airlines

“On behalf of the entire JAL team, we are truly honored to receive the Outperformer Award. Thanks to PROS’ cutting-edge technology and dedicated support, we significantly reduced our response time for group quotations from hours to seconds, achieving remarkable results, including a substantial boost in employee productivity and a 15% increase in group revenue. PROS is an essential partner in our airline retailing transformation, and we look forward to driving further innovation and co-creating new value together.”

Mr. Ross LEGGETT

Director, Senior Managing Executive Officer,
Senior VP Route Marketing, Japan Airlines

About Japan Airlines:
JAL Group is an aviation group with operations worldwide. It plays a leading role in its Japanese home market. With 39,076 employees, the Japan Airlines Group generated revenue of JPY 1,844,000m in the financial year 2024. JAL Group’s network is extensive, connecting more than 413 airports in 71 countries, including codeshare flights, as of March 31, 2026.

JAL Group consists of the business segments Full Service Carrier, LCC, Cargo and Mail, and Mileage, Life and Infrastructure. The Full Service Carrier business segment offers its passengers a broad range of domestic and international flights from its primary hubs at Tokyo International Airport and Narita International Airport. Japan Airlines also maintains an extensive domestic network connecting key regional hubs across Japan, providing seamless domestic and international connections.

Impact Acceleration - Saudia

About Saudia
Saudia, the national flag carrier of the Kingdom of Saudi Arabia, is one of the Middle East’s largest and most established airlines. Founded in 1945, the airline has grown into a world-class carrier with a network spanning over 100 destinations across four continents, including all 26 domestic airports within the Kingdom.

Saudia currently operates a fleet of 155 aircraft, with 110 aircraft in the pipeline as part of its continued fleet expansion. A proud member of the International Air Transport Association (IATA), the Arab Air Carriers Organization (AACO), and SkyTeam the world’s second-largest global airline alliance since 2012 Saudia plays a central role in bringing the world to the Kingdom.

In 2026, Saudia continued to receive global recognition across operational excellence, guest experience, and brand strength. The airline ranked first globally for on-time arrival performance for three consecutive months in May, June, and July 2026, according to Cirium. At the Skytrax World Airline Awards 2026, Saudia was named Best Cabin Crew in the Middle East and Best Airline Staff Service in the Middle East for the second consecutive year, while rising to 15th place globally.

Saudia was also recognized at the APEX World Class Awards 2026 as a World Class Airline for the fifth consecutive year and received the Best in Class: Service–Guest Experience award for the second consecutive year, alongside the 2026 APEX Best™ Cabin Service in the Middle East award.

 
 

Challenger Award - Porter

About Porter Airlines

Porter Airlines is a Canadian airline headquartered in Toronto. Since launching in 2006, Porter has grown from a regional carrier into a rapidly expanding airline serving destinations across Canada, the United States, Mexico, the Caribbean and Central America. The airline operates a modern fleet of Embraer E195-E2 and De Havilland Dash 8-400 aircraft and continues to expand its network and partnerships across international markets

Porter has built its brand around challenging the traditional economy travel experience. Its signature service includes no middle seats on any flight, complimentary premium snacks, beer and wine served in glassware, and free, fast Wi-Fi on its E195-E2 fleet. This combination of thoughtful service, modern aircraft and a differentiated onboard experience has helped Porter establish a distinctive position in the North American market as it continues to grow its network and customer base.

Conversion Champion - GOL

About GOL

Gol is one of Brazil’s leading domestic airlines and part of the Abra Group. Since its founding in 2001, the Company has transformed and democratizing air travel in Brazil. Gol delivers the best travel experience to its passengers and offers the best loyalty program, Smiles. In cargo transportation, GOLLOG enables package delivery to various regions in Brazil and abroad. The Company has a team of more than 15 thousand highly qualified aviation professionals focused on Safety — Gol’s number one value — and holds a fleet of 146 Boeing 737 aircrafts.