AWS – Amazon’s leading cloud platform offers hundreds of on-demand technology services that help organizations scale IT. AWS supports airlines and travel providers with scalable cloud infrastructure, analytics, and AI capabilities that power mission critical airline systems for digital retailing.
“We are proud to receive the Innovator award in the PROS Outperformer Customer Awards. Over our 37-year partnership, Lufthansa Group and PROS have co-innovated advanced solutions that have transformed revenue management and pricing across our network. From AI-powered pricing and real-time offer optimization to next-generation demand forecasting, these innovations have driven efficiency, alignment, and measurable impact. As we advance with initiatives like Request Specific Pricing and Dynamic Ancillary Pricing, PROS remains a trusted partner in our journey toward smarter, AI and data-driven aviation,”