PROS B2B is now Conga!

Events

Introducing AI Agents for Marketers: Transforming Marketing Productivity in airTRFX Control

Thu, Sep 10, 2026 11:00 AM – 12:00 PM EDT AI is changing how airline marketers create, manage, and optimize digital experiences.

Join Tiffany Medina, Product Director for airTRFX, as she introduces the new AI Agents for Marketers, now available within airTRFX Control.

During this live webinar, you’ll see how AI can help your team create Dynamic Pricing airModules, generate widgets, build interlinking modules, translate content into multiple languages, and receive intelligent product guidance—all while reducing repetitive manual work.

Whether you’re creating campaigns, managing multilingual content, or troubleshooting configurations, the new AI Agents help you complete everyday marketing tasks more efficiently.

Attend to see live demonstrations, learn best practices, and discover how these new capabilities can help your team spend less time configuring and more time delivering engaging customer experiences.

 
 

Innovator – Lufthansa Group

“We are proud to receive the Innovator award in the PROS Outperformer Customer Awards. Over our 37-year partnership, Lufthansa Group and PROS have co-innovated advanced solutions that have transformed revenue management and pricing across our network. From AI-powered pricing and real-time offer optimization to next-generation demand forecasting, these innovations have driven efficiency, alignment, and measurable impact. As we advance with initiatives like Request Specific Pricing and Dynamic Ancillary Pricing, PROS remains a trusted partner in our journey toward smarter, AI and data-driven aviation,”