The International Air Transport Association is the global trade association for airlines, developing industry standards and policies to ensure safe, efficient, and sustainable air transport worldwide. IATA drives critical airline standards for Modern Airline Retailing such as NDC and ONE Order and provides financial, operational, and safety frameworks that enable global aviation interoperability.
“We are proud to receive the Innovator award in the PROS Outperformer Customer Awards. Over our 37-year partnership, Lufthansa Group and PROS have co-innovated advanced solutions that have transformed revenue management and pricing across our network. From AI-powered pricing and real-time offer optimization to next-generation demand forecasting, these innovations have driven efficiency, alignment, and measurable impact. As we advance with initiatives like Request Specific Pricing and Dynamic Ancillary Pricing, PROS remains a trusted partner in our journey toward smarter, AI and data-driven aviation,”
