For over 40 years, PROS has been a trailblazer in the technology sector, helping businesses across industries solve their most complex commercial challenges. But the airline industry has always been our heartbeat. It’s where we started, and it’s where we built our reputation for turning data into revenue.
Today, we are taking a definitive step to honor that heritage and shape the future. PROS is now a dedicated travel technology company, exclusively focused on enabling modern, AI-driven airline retailing.
We have transitioned our B2B business to a new home, allowing us to sharpen our focus entirely on the revenue needs of airlines. While other tech providers split their attention across broad portfolios and various industries, we are making a choice to go all-in on airlines, trading breadth for depth to give you the singular focus you deserve.
From Trailblazer to Specialist
The airline industry is currently navigating its boldest transformation in decades. Airlines are moving away from rigid, legacy systems toward a future of flexible Offer- and Order-based retailing. It is a massive shift, and the transition to modern airline retailing will take time. It demands a partner who is committed exclusively to airline revenue growth—including modernizing your tech, facilitating change management, and supporting your continued commercial success throughout the transition. In short, it demands a partner who is fully committed to your journey.
By becoming a standalone platform, we are doubling down on innovation for the aviation sector. Our mission is simple: to help airlines optimize every offer and every traveler interaction. We aren’t just a vendor; we are a strategic partner for both executive and commercial teams who need to achieve revenue certainty amid market volatility.
Why We Prioritize the Offer
In the rush to modernize, there is often a debate about where to start: the Offer or the Order.
At PROS, we believe the answer is clear. Orders, settlement, and delivery are essential for operations, but they do not generate revenue. Offers do. The offer is the revenue engine—the precise moment where a traveler decides to buy and where value is created.
Legacy systems were designed for operations, not for maximizing revenue or executing modern digital and commercial strategies. As a result, they can’t keep up with today’s travelers, who expect relevance and speed. Meanwhile, constantly shifting markets demand a rapid response if you want to stay ahead. The reality is the old system you’re relying on may be holding you back from reaching your true revenue potential.
By focusing our expertise on Offer Management, we help commercial teams execute a coordinated strategy that aligns capacity with demand. Our platform is purpose-built to craft the right offer for the right traveler at the right time with AI-driven precision.
What Singular Focus Means for Your Airline
Our shift to a dedicated travel focus isn’t just a corporate restructuring; it’s a commitment to delivering tangible benefits to our customers. Here is how our “all-in” approach translates to performance for your airline.
Maximize Revenue Performance
Volume is important, but quality revenue is the goal. Our AI-powered dynamic pricing and revenue optimization tools allow you to move beyond simple seat-filling. You can manage yield with precision so that every booking contributes to your top line. While other tech providers are distracted trying to be everything to everyone, we are focused on making sure your revenue performance is certain.
Gain Commercial Control and Agility
Market conditions change fast. Your technology should too. Unlike competitors who rely on fragmented or monolithic systems, PROS offers an open, modular, API-driven platform designed to integrate and work seamlessly with your chosen ecosystem of vendors.
This flexibility gives you the control to create new offers rapidly and distribute them across any channel without friction. You can respond to market shifts instantly, helping ensure you’re never left behind by the competition.
Deliver Exceptional Traveler Experiences
Travelers today don’t just want a seat; they want a retail experience that feels tailored to them. Our platform uses real-time data to create the kind of offers that resonate. Whether it’s a business traveler needing flexibility or a family looking for convenience, you can deliver relevant options that strengthen loyalty and increase conversion.
Ready for Takeoff
The future of airline retailing is dynamic, contextualized, and AI-driven. It requires a partner who understands the nuances of your network, revenue goals, and commercial strategy, and is as committed to your success as you are.
Where other tech giants see airlines as just another vertical, we see our entire world. At PROS we are all-in on airlines.
Frequently Asked Questions
Dynamic pricing involves adjusting ticket prices in real time based on market demand, competition, and other factors. For airlines, this strategy helps optimize revenue by ensuring competitive pricing while maximizing earnings during peak travel seasons.
Integrating loyalty programs helps airlines increase customer retention and repeat purchase rates. By aligning these programs with contextualized offers and dynamic pricing, airlines can drive higher customer lifetime value and satisfaction.
Revenue management systems utilize real-time data to forecast demand, optimize pricing strategies, and allocate resources effectively. This ensures airlines maximize profitability by balancing market trends and operational costs.
Multi-channel distribution helps airlines reach travelers across various platforms, including direct booking websites, travel agencies, and mobile apps. This approach broadens market reach and improves conversion rates by meeting customers wherever they are.
Airlines can analyze real-time data to track market trends, monitor competitor pricing, and adjust their strategies instantly. This agility allows them to maintain a competitive edge and capture more revenue opportunities.
