Richard Blatcher

Richard Blatcher, Director, Industry Marketing & Business Intelligence at PROS, manages the global go-to-market strategy for PROS in its strategic industries. He has over 30 years’ experience in the industry originally based in Europe moving to the US in 2010. He spent the first part of his career in media, publishing and direct marketing managing the delivery of marketing and sales enablement services to many manufacturing and distribution blue-chip enterprises. He has also held EMEA and Global Marketing roles for $2Bn+ software company Autodesk including being responsible for launches of market disrupting SaaS software solutions into the market.

  • 3 Best Practices for Distributors to Increase Sales, Profit & Customer Retention

    3 Best Practices for Distributors to Increase Sales, Profit & Customer Retention

    PROS solutions for distributors & Modern Distribution Management (MDM) provide the best margin improvement programs & practices to increase sales, profit & customer retention.

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  • How to Reduce Customer Churn and Boost Your Revenue

    How to Reduce Customer Churn and Boost Your Revenue

    Preventing customer churn and improving customer retention enables distributors to compete at the highest level. Keep your revenue stable with advice from PROS.

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  • 3 Ways Food and Beverage Distributors Can Take Control of Pricing

    3 Ways Food and Beverage Distributors Can Take Control of Pricing

    Find out everything you need to know about food and beverage distribution and how to take control of pricing. Get the PROS machine-learning advantage.

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  • Politics, Profits, and Pricing: PROS Solution for Tariffs Impacting Manufacturers and Distributors

    Politics, Profits, and Pricing: PROS Solution for Tariffs Impacting Manufacturers and Distributors

    Tariffs’ are tough on manufacturers and distributors. PROS pricing and selling solutions help organizations remain agile in a dynamic market.

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  • Manufacturing Innovation: Applying Artificial Intelligence in the Manufacturing Sector

    Manufacturing Innovation: Applying Artificial Intelligence in the Manufacturing Sector

    With so many players crowding the space, there is no single company that owns a large enough share to be able to influence the industry's collective direction.

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  • How to Create an Effective Distributor Pricing Strategy

    How to Create an Effective Distributor Pricing Strategy

    Discover the key factors shaping a successful distributor pricing strategy for modern distributors by PROS. This guide will address margins, cost of goods, relationships, CPQ technology, and more.

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  • Distributor Pricing Strategy Tips

    Distributor Pricing Strategy Tips

    Creating a thorough and profitable distributor pricing strategy doesn't have to be difficult. Let PROS show you how to optimize distribution.

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  • Understanding Distributor Pricing Strategies

    Understanding Distributor Pricing Strategies

    Learn about the key factors shaping a successful distributor pricing strategy in order to maximize profitability while building worthwhile relationships, executing on proper customer segmentation,...

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  • Distributor Markup and Profit Margins in the Supply Chain

    Distributor Markup and Profit Margins in the Supply Chain

    Discover the strategy behind why distributor markup is necessary to ensure that every level of the supply chain runs efficiently and smoothly in industries where the only thing constant is change.

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  • 5 Ways Distributors Can Increase Consumer's Share of Wallet

    5 Ways Distributors Can Increase Consumer's Share of Wallet

    Expanding consumers wallet share will always be one of the best growth strategies for distributors in this increasingly competitive market. Here are 5 ways distributors can sell more.

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