Stanislava Yordanova

Stanislava leads the go-to-market strategy for PROS airline eCommerce portfolio as Senior Product Marketing Manager. She is passionate about the impact of digital on businesses and how fast technology is changing the way consumers shop for travel.

  • Airline Digital Transformation: The Path for Industry Recovery

    Airline Digital Transformation: The Path for Industry Recovery

    Digital transformation is of critical importance for the airline industry recovery from the pandemic. Innovation in airline digital retailing can help airlines stimulate demand and increase revenues.

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  • 5 Steps to Increase ROI from Airline Digital Retailing

    5 Steps to Increase ROI from Airline Digital Retailing

    Increase ROI from airline digital retailing by adopting digital optimization, using data analytics and user research. Agile product development helps airlines optimize travelers’ booking experience.

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  • Strategies to Recharge Airline eCommerce, Part II

    Strategies to Recharge Airline eCommerce, Part II

    Еxplore how airlines can boost ancillary revenue by designing flexible merchandising strategies and experimenting with a-la-carte ancillaries, seat map pricing and retailing techniques.

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  • Strategies to Recharge Airline eCommerce, Part I

    Strategies to Recharge Airline eCommerce, Part I

    Airline eCommerce is at the forefront of airline recovery post COVID-19 and being key to generating airline revenue. Explore capabilities around airfare shopping to drive demand and direct bookings.

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  • Insights for Rebooting Airline Digital Retailing

    Insights for Rebooting Airline Digital Retailing

    Industry experts are focused on reshaping how they approach airline digital retailing. Here are three takeaways for the new ecommerce normal from experts at PROS and Diggintravel.

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  • 5 Enablers for a Dynamic Customer-Centric Airline Retailing

    5 Enablers for a Dynamic Customer-Centric Airline Retailing

    Digital transformation in the airline industry requires introducing new ways doing business. Learn about the many airline innovation initiatives being driven by IATA.

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  • 4 Tips to Beat the Complexity of Airfare Repricing

    4 Tips to Beat the Complexity of Airfare Repricing

    Airfare repricing is often a complex and manual process for airlines. An average of 20% of travelers initiate trip changes and 55% report experiencing a travel disruption.

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  • 4 Common Roadblocks to Increasing Airline Ancillary Sales

    4 Common Roadblocks to Increasing Airline Ancillary Sales

    Airline ancillaries are a major revenue-generator for the industry, but many airlines face roadblocks when growing ancillary revenue. Learn how to refine your strategy and increase sales.

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  • Bringing Science and Control to Airline Retail

    Bringing Science and Control to Airline Retail

    Airlines enable offer optimization by bringing science and control to airline retail. Airline retailing is a flexible process of data collection, testing, automation to enhance the customer experience

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  • 5 Ways to Grow Airline Ancillary Revenue

    5 Ways to Grow Airline Ancillary Revenue

    The art of digital retail includes a variety of strategies for ancillary sales. Airline eCommerce tactics require relevance, differentiation and seamless user experience. Learn more.

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  • Creating Personalized Offers or How AI Helps Predict the Traveler’s Intent

    Creating Personalized Offers or How AI Helps Predict the Traveler’s Intent

    Airlines are transforming their eCommerce to become better retailers. Artificial intelligence helps capture traveler’s insights and deliver personalized offers that maximize revenue per passenger.

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  • Strategies in Airline Retailing

    Strategies in Airline Retailing

    In the next decade, the disruption of the airline industry will continue to accelerate airport retail innovations. Learn about digital strategies to improve your airline retailing.

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  • Are Airlines Escaping from the GDS Or Simply Falling Under Google’s Control?

    Are Airlines Escaping from the GDS Or Simply Falling Under Google’s Control?

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