After two years of using PROS RME+, Air Transat set its sights on more advanced, data-driven pricing capabilities. With a goal to move beyond traditional forecasting and better align with real-time demand, the airline expanded their solution to PROS Revenue Management Advantage (RMA) with Price Elasticity Optimization. The result? Greater pricing accuracy, improved demand forecasting, and stronger executive buy-in for a modern revenue management approach built for today’s dynamic market.
In this customer interview, Justin Jander, Senior Director, Product Management at PROS, sits down with Aimé Kuiteing, Senior Director, Revenue Management Systems at Air Transat. Aimé shares how the transition to RMA with Price Elasticity Optimization is redefining the airline’s revenue practices, why PROS stood out during vendor selection, and what advice he has for other carriers embarking on a similar journey.
Video Highlights
- 0:56 – How is the PROS system that you use today working to hit the strategy that you are looking for at Air Transat?
- 2:44 – What are the benefits you have already seen from using RMA Price Elasticity Optimization? How does it compare to RME+?
- 5:56 – Can you describe your experience working with PROS experts on arriving at the current solution you have today?
- 9:15 – What would you recommend to another customer who is about to embark on their journey in implementing Price Elasticity Optimization?