Lufthansa Modernizes Approach to Group Business

  • Created: June 23, 2020
  • - Updated: August 1, 2025
PROS Inc.

PROS is a dedicated travel technology company helping airlines outperform with AI-driven retailing and offer management that delivers customer-centric experiences and maximizes revenue performance.

Dr. Stefan Trilling, Director of Implementation Management for Group Business for Lufthansa, recounts how his airline recognized shifts in market trends. With PROS Group Sales Optimizer, Lufthansa was able to provide a better experience for travel agents and increase revenue from group bookings.

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