Turkish Airlines Adopts PROS Price Elasticity Optimization to Improve Forecast Accuracy and Move Toward Dynamic Pricing

PROS is a dedicated travel technology company helping airlines outperform with AI-driven retailing and offer management that delivers customer-centric experiences and maximizes revenue performance.

Key Takeaways

  • Forecast accuracy improvement: Achieved precision at class block level. 
  • Dynamic pricing readiness: Leveraged Elasticity Forecasting as a foundation. 
  • AI integration: Enhanced forecasting and optimization capabilities. 
  • Collaborative transformation: Training and validation supported adoption. 
  • Proactive partnership: Synergy with PROS ensured tailored solutions. 


Watch this video with Nasrullah Erulusoy PhD, Manager Interline Revenue Management and Pricing, to learn how Turkish Airlines implemented  PROS RM with Elasticity Forecasting and Optimization, what the learning curve has been for their RM analysts, and the positive outcomes they achieved on the path to dynamic pricing adoption.

Video Highlights

  • 00:40 – Hear what PROS solutions Turkish Airlines is using today and how they help the carrier’s revenue optimization strategy.
  • 00:59 – Learn about the challenges PROS RM science and technology helps Turkish Airlines solve.
  • 01:56 – The main outcomes of implementing PROS Elasticity Forecasting and Optimization solution.
  • 03:05 – Find out what the learning curve has been for RM analysts in Turkish Airlines and how PROS helped the carrier during the process.
  • 04:08 – Understand the role of AI in forecasting and optimization.
  • 05:05 – Turkish Airlines shares their view on what is behind the success of their partnership with PROS.

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