Moving from RM to Offer Optimization

  • Created: June 19, 2023
  • - Updated: June 5, 2025
PROS Inc.

PROS is a dedicated travel technology company helping airlines outperform with AI-driven retailing and offer management that delivers customer-centric experiences and maximizes revenue performance.

The story of the journey from class-based pricing to full offer optimization. Join this session to hear what the future of RM looks like, how airlines can bring offer optimization to life, step by step, with incremental value every step of the way. Justin Jander, PROS Director of Product Management will walk you through the AI-driven transformation of airline RM and the exciting new ways to deliver meaningful customer interactions and revenue-optimal offers.

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