Re-Thinking How to Engage with Customers to Drive Loyalty Redemption

Airline customers changed and loyalty programs need to engage with them with more relevant offerings. By displaying fares in redemption units, airlines can maximize the exposure of their loyalty program and incentivize members to engage and redeem while also motivating new users to enroll. Airlines will discuss and share the challenges they have faced to advertise award pricing and how strategies have shifted to drive redemption.