The airline industry is moving fast toward Offers and Orders. Getting pricing and retailing right is essential for survival. The Fall 2025 PROS Travel Platform Release brings you a comprehensive suite of enhancements designed to help airlines deliver more relevant, profitable, and scalable offers across every channel.
Whether your goals are to optimize revenue, scale NDC distribution, or launch global campaigns, this release has the precision you need to stay ahead. Let’s break down what’s new and how these enhancements can transform your airline’s offer management capabilities.
Revenue Management: Greater Forecast Transparency and Trust
Trust is everything when it comes to revenue decisions. That’s why we’ve added new features that give your analysts clearer visibility into the data driving the forecasts.
Understand Sponsorship Impact at a Glance
Revenue Management analysts can now see exactly when forecast data is influenced by sponsorship rules, right in the Historical/Forecast chart. No more guessing where external factors are skewing your predictions. This visual transparency means faster, more confident decision-making when every minute counts.
Better Availability Data in Elasticity Forecasting
The Elasticity Forecaster in PROS Revenue Management now incorporates more accurate availability data, helping it better distinguish between unpurchased and unavailable fare classes. This improvement delivers more precise demand signals for enhanced price sensitivity modeling. When dynamic markets demand split-second accuracy, these refined forecasts become your competitive edge.
Real-Time Dynamic Pricing: Smarter, More Contextualized Offers
Modern airline distribution isn’t one-size-fits-all. Different channels need different approaches, and your pricing should reflect that reality.
Channel-Specific Pricing Gets More Granular
Airlines can now define dynamic availability strategies in PROS Real-Time Dynamic Pricing with greater precision using new channel identifiers in the ORG line. This means you can create more targeted pricing and availability rules based on exactly where the request is coming from. The result? Higher revenue through offers that match the channel context.
Smoother Price Progression Across Fare Classes
The Continuous Pricing algorithm now incorporates price elasticity into the highest class in a compartment. This allows for steeper discounting in limited-class cabins while helping ensure smoother price progression across your entire fare ladder. No more awkward pricing gaps that confuse customers or leave money on the table.
Consistent Partner Coordination
Availability controls now extend to AVS messages, ensuring consistent seat availability across all message types. Your real-time partner coordination improves without disrupting existing workflows.
Dynamic Offers: Shopping Precision That Scales
High-volume channels like metasearch and NDC aggregators present unique challenges. These challenges are expected to increase exponentially as direct distribution grows. You need to balance cost efficiency with shopping performance, and this new capability delivers on both fronts.
High-Search Shopping Reduces Costs by 20%
This new feature in PROS Dynamic Offers is specifically tailored for high look-to-book channels. By implementing flexible offer expiration policies, airlines can manage massive system load and reduce excessive transaction costs by up to 20% while maintaining shopping performance. This feature allows you to scale NDC distribution more cost-effectively without sacrificing offer quality. It effectively handles redundant traffic and avoids unnecessary offer generation. For shoppers, this means accurate pricing, which improves satisfaction and reduces booking failures.
Faster Time-to-Market for Fare Buckets
Airlines can now define optional services per fare bucket independent of ATPCO filings. This improvement enables faster time-to-market and more accurate, branded offer displays across channels. When speed matters in competitive markets, this offer flexibility becomes crucial.
Day-of-Week Fare Precision
New rules allow airlines to adjust pricing based on departure day, aligning fares with distinct demand patterns for business and leisure travelers. Monday morning flights price differently than Saturday departures—now your system allows targeted price modifications that align accordingly.
Enhanced Fare Control and Compliance
The ability to exclude specific fare rule numbers gives airlines more precise control over fare bucket configurations. Meanwhile, support for ATPCO’s new User-Defined Zone Table 978 in Record 2 enables multiple location references in fare rules and footnotes, reducing duplication and ensuring full industry compliance.
Custom Fare Calculation Pricing Indicator (FCPI) for Waivers
Airlines now have the power to configure custom Fare Calculation Pricing Indicators (FCPI), a new capability that flags waiver-based fare changes. This brings greater transparency to repricing and streamlines downstream revenue processing by clearly identifying when waiver rules impact fare calculations. It also allows for tailored tracking of these modifications, supporting accurate accounting and revenue integrity.
Immediate Calendar Prices for Future-Dated Fares
Calendar shopping now reflects future-dated fares as soon as they become valid, helping to ensure timely visibility for upcoming marketing campaigns.
AI-Powered Merchandising and Greater Ancillary Control
Ancillary revenue continues to grow in importance, and these enhancements give you more sophisticated tools to capture it.
Amadeus Integration
PROS Dynamic Ancillary Pricing (DAP) now integrates with Amadeus Anytime Merchandising via PMML model exchange. Amadeus IBE customers can adopt AI-powered dynamic pricing for ancillaries unlocking new revenue potential.
Context-Aware Pricing Controls
Airlines can now activate or deactivate DAP based on criteria like segment, channel, or travel date. This enables more targeted ancillary pricing strategies tailored to specific contexts, giving analysts greater control over pricing. It increases automation of pricing rules and reduces the need for manual adjustments across different services and scenarios.
Flexible Bundle Discounting
New logic enables airlines to apply discounts to specific portions of ancillary services. Want to discount just the first bag without restructuring entire bundles? Now you can. This update supports more compelling upsell offers with significantly less configuration work.
Sustainability Meets Revenue
Real-time integration with SAF providers like CHOOOSE allows airlines to offer passengers verified carbon offset options during booking. This supports sustainability goals while enhancing brand value—a win for both environmentally-conscious travelers and airlines.
Enhanced Promo Code Engine
New targeting conditions—including spend amount, age, and length of stay—enable more personalized and effective promotional campaigns. Everything is configurable through the Web Admin UI.
Streamlined Group Sales Process
Group bookings shouldn’t require manual workarounds. These enhancements create a fully digital workflow that reduces risk and improves efficiency across RM and sales teams, and for travel agents.
Digital Contract Acceptance
Airlines can now enforce contract acceptance before a group booking is created in PROS Group Sales Optimizer. This fully digital workflow eliminates compliance risks while ensuring end-to-end automation across group sales processes.
Self-Service Payment Options
Pay by Link allows travelers to securely complete group payments via third-party gateways using emailed payment links. This self-service option improves customer experience while reducing manual handling for airline staff—efficiency that benefits everyone.
Offer Marketing: AI-Powered Marketing That Delivers Global Reach
Digital Marketing teams need tools that work as fast as markets move. These AI enhancements deliver exactly that capability.
AirTRFX
Automated Campaign Creation
The new Widget Creation Agent automates module design, cutting development time while boosting page performance. The enhanced Dynamic Pricing airModule Agent streamlines campaign setup by pre-configuring travel class, awards, sorting, and dynamic dates. Marketers can now deliver personalized experiences with greater ease and efficiency.
Multilingual Custom Pages
AirTRFX launched Custom Pages Multilingual Mapping, improving global user experience, supporting SEO indexing across language, and boosting visibility in regional search results. This helps airlines more effectively reach and convert international audiences.
Quick Facts Widget Update
Marketers can now add custom quick facts, including images and descriptions, to the Quick Facts widget. This enriches destination pages with engaging, SEO-friendly content.
Smarter Route Management
An intuitive new interface streamlines workflows while bulk editing with safeguards ensures data accuracy. Users gain flexible control with direct route deletion and easy additions, boosting both agility and productivity.
airModules: Enhanced Traveler Experience Through AI
The booking experience matters more than ever. These AI enhancements make every interaction more relevant and engaging.
Real-Time Personalization
Fare Finder Agent continues getting sharper with new features like grouped origin cards, improved visibility for attempt limits, and scalable loading animations to streamline the booking flow. It now also refines interface and performance using feedback and data insights.
Calendar Fare Insights on the Flight Search Panel
Calendar Fare Insights now has the option to show real fares per day, giving travelers the precision and confidence they need for booking decisions.
Visual Decision Support
The Monthly Histogram airModule now includes a ‘Cheapest’ tag highlighting the lowest-priced month to fly, making it easier for travelers to spot best-value dates at a glance. These visual cues reduce friction and accelerate the path to purchase.
Ready for What’s Next
The Fall 2025 PROS Travel Platform Release represents more than just feature updates—it’s a strategic toolkit for airlines navigating an increasingly complex distribution landscape. From revenue management transparency to AI-powered marketing automation, these enhancements are designed to help you create, price, and distribute offers with unmatched precision.
Whether you’re optimizing existing processes or preparing for the next wave of industry transformation, these capabilities provide the foundation you need to stay ahead. The future of airline retailing is about precision at scale, and this release delivers exactly that.
Learn More About the Fall Release
Ready to see these enhancements in action? Explore product highlights, schedule a demo, or contact our team to learn how the Fall 2025 Release can transform your offer management capabilities.
For further details on the latest PROS Platform release, view the specific product highlights and release notes here.
For further training and information release, Customers and Partners can access PROS University here.
To learn more about the innovations for the PROS Platform for B2B Fall Release, read the blog here.
Frequently Asked Questions
Our platform offers a range of innovative tools, including advanced airline revenue management science, dynamic pricing models, and fully customizable solutions to help airlines maximize profitability and efficiency.
The airline software is designed to implement advanced pricing algorithms while providing tools for dynamically managing fares and ancillaries. This allows airlines to capture more revenue opportunities in a competitive market.
Yes, we provide comprehensive travel platform training and resources to ensure users can effectively utilize the software and optimize their airline revenue strategies.
Absolutely. Our customizable airline solutions are designed to adapt to the unique requirements of individual airlines, offering a flexible approach to managing pricing and distribution to enhance revenue performance.
The platform includes regular updates to ensure smooth performance, integrating advanced technology and tools that enhance airline retailing and provide better user experiences.
We provide dedicated support and training resources to help airlines get the most out of their travel platforms, ensuring maximum efficiency and optimal usage of features.
By leveraging advanced revenue management science, dynamic pricing models, and optimized distribution and offer management, airlines can respond quickly to market changes, meet customer demands, and maintain a competitive edge.
