8 Tips to Build a Winning Customer Experience Strategy

Phil Britt,

Customer experience is critical to business success. CX drives over two-thirds of customer loyalty, outperforming brand and price combined. Delivering an easy and convenient interaction experience creates a good impression, but not one that lasts, according to Gartner in a recent report, Creating a High-Impact Customer Experience Strategy.

“Companies expect their CX teams to outperform their competitors and deliver a world-class customer experience,” the Gartner report said. “Moreover, 63% of business leaders believe that to build customer loyalty, their CX teams must be primarily focused on creating new and innovative experiences for their customers.”

A thoughtful, dynamic CX strategy is critical to the success of any organization’s CX effort.

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