Could Dynamic Pricing be Influencing How Much You Pay for Your Plane Ticket?
Christopher Elliott,
Russell Pedley was confused. He booked two economy-class tickets on the same flight. One cost $110 more than the other — and the airline added a $50 fee when he inquired about the difference.
What caused the difference? One was booked through the United Airlines mobile app; the other through its website.
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PROS, one of the companies developing dynamic-pricing technology for the travel industry, says this kind of pricing enables airlines to be more competitive. It might also save you money on some flights.
“It allows an airline to incorporate real-time market conditions, competitive perspectives, and customer attributes,” says Aditi Mehta, solutions strategy director for PROS. “For example, the price may increase in response to a surge in demand — or decrease in a market that has become more competitive.”