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Digital Transformation at the Heart of Business Resiliency

Will Lovatt,

As the world continues to navigate through the ups and downs of the Covid-19 pandemic, businesses are taking stock of its impact and deciding where to place their bets going forward. The road ahead is going to be challenging for businesses, with many obstacles still to be faced, and even more so for traditional human-to-human industries such as manufacturing and B2B sales. For several years, buyers have steadily been shifting purchasing from traditional face-to-face sales representatives to self-service through digital channels. Now that sales people are unable to meet customers in-person, digital selling technology is no longer a ‘nice to have’, but a ‘need to have’.

eCommerce has dramatically increased in importance as part of a business’ selling strategy during this crisis and will continue to be crucial for long after. Digital transformation plans must focus on customer-facing initiatives underpinned by digital selling and eCommerce channels – or else buyers will simply look to competitors that can connect with them where, how and when they demand.

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