How Do We Break Through the Digital Frontier?
Josh Bardell,
Australia has reached another frontier, and this time it is digital.
The Australian Government’s Digital Economy Strategy has made it clear, we have reached a fork in the road – do we hit the digital accelerator to secure our future as a leading digital economy, or do we let our global counterparts take the lead?
The potential benefits to the Australian economy now and into the future speak for themselves. Over the last 18 months alone, we have seen nearly nine in 10 Australian businesses adopting some sort of new technology in order to survive, many of which centred around eCommerce and digital selling platforms.