Airline Selects PROS Following Competitive Evaluation to Strengthen AI-Driven Forecasting and Support Future Offer Optimizatio
HOUSTON, TX, Oct. 28, 2026 – PROS, a leading provider of AI-powered solutions for airline commercial performance, today announced that Kenya Airways (KQ) is partnering with PROS to support the airline’s revenue optimization and growth strategy following an extensive evaluation of revenue management solutions. The airline selected PROS for its advanced artificial intelligence and forecasting capabilities, which will improve forecasting accuracy, strengthen commercial performance, and support Kenya Airways’ long-term offer-optimization ambitions.
Under the agreement, Kenya Airways will implement PROS Revenue Management Advantage. The solution combines advanced forecasting and network optimization capabilities to help the airline better anticipate demand, optimize revenue opportunities across its network and make more informed commercial decisions in an increasingly dynamic market.
The investment reflects Kenya Airways’ focus on equipping its commercial teams with advanced science to better understand demand patterns, identify revenue opportunities and respond more effectively to evolving demand trends. By strengthening the forecasting and optimization capabilities that inform commercial decisions today, the airline is also building a stronger foundation for future offer optimization and continued progress toward a modern retailing environment.
Julius Thairu, Chief Commercial & Customer Officer of Kenya Airways, said:
“In an ever-evolving industry, it is crucial to have innovative solutions that can adapt to changing market dynamics. PROS’ proven leadership in the offer management space and advanced AI capabilities stood out as the perfect fit for our ambitious growth plans, enhancing our revenue management strategies and elevating our overall business performance as part of our offer optimization and offer and order management vision.”
Surain Adyanthaya, President, Airline Group at PROS, said:
“Airlines are increasingly focused on creating and optimizing offers that reflect market demand, business objectives and market conditions in real time. We’re honored to partner with Kenya Airways as
it advances its commercial and retailing strategy. By combining advanced AI, forecasting and optimization capabilities, we’re helping build the foundation for more intelligent offer optimization, stronger commercial performance and greater agility in a rapidly evolving marketplace.”
Supporting Kenya Airways’ Offer Optimization and Retailing Evolution
As airlines continue their transition toward modern retailing, offer optimization is becoming increasingly important to delivering demand-responsive offers while maximizing commercial performance. Advanced forecasting, optimization and AI-driven decisioning capabilities help airlines better understand demand, anticipate market changes and make more informed commercial decisions.
Through its partnership with PROS, Kenya Airways is investing in the capabilities that support a more intelligent approach to offer optimization, helping create a stronger foundation for its broader retailing vision while driving improved commercial outcomes across the business.
About PROS
PROS is the modern airline retailing transformation partner built for airline commercial independence and measurable outcomes. PROS helps airlines create, price, sell and optimize offers through a unique combination of airline commercial expertise, proven pricing science, AI, intelligent automation and an open ecosystem. Backed by more than 40 years of industry experience, PROS enables airlines to increase revenue performance, enhance customer experiences and modernize retailing operations while maintaining flexibility and control. Learn more at pros.com.
Media Contact
Bill Florence
Senior Manager, Public Relations at PROS
+1 (404) 395-3755
pr@pros.com