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Let’s Get Digital: What Has the Manufacturing Industry Learned from the COVID-19 Crisis?

Will Lovatt,

Will Lovatt, General Manager at PROS discusses the lessons the manufacturing industry has learned from COVID-19 pandemic.

It goes without saying that COVID-19 has had a significant impact on business in recent months. The virus has provoked change (good or bad) across every sector in one way or the other. During this time, we have seen companies respond to the outbreak in different ways and what has become increasingly clear, is that some sectors and companies were better prepared to deal with those changes than others.

What is the common thread that runs through all the businesses who have responded best to the COVID-19 outbreak? The ability to meet customer demands through digital selling. The immediate solution to try and stop the spread of the virus was to close down places of work and points of sale in non-essential businesses. Subsequently, the easiest way for customers to buy from a brand was online. And if businesses weren’t prepared for that fact, then naturally they were going to be left behind by competitors.

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