Archives: News

Why You’re Deploying AI Incorrectly

AI (artificial intelligence) and ML (machine learning) can be invaluable assets to business success, enabling automation of labour-intensive tasks to drive faster and smarter business decisions However, successfully deploying AI requires proper attention and care. In order for AI to help and not hurt your business, it is crucial to follow best practices. Here are […]

The Future of B2B Customer Experience

From PROS, John Bruno, VP of Strategy and Justin Silver, Senior Manager Data Science, discuss how AI will play a role in the future of B2B customer experience and wider business processes. Digital customer experience (CX) has never been more important than it is today, with buyers reliant on online platforms to access products and […]

Grad Conn

Chief Marketing Officer at Pros Holdings Inc. PROS, the leader in price optimization, has appointed Grad Conn as CMO. Conn is responsible for global marketing and growth strategies for the company.   Read the full article

The New ABCs Of B2B Selling: Always Be Consulting

In B2B settings, buyers now have most of the power in the buy/sell relationship, armed with more information and keen on getting the best experience in their purchasing journey. In fact, according to McKinsey, B2B buyers are more willing than ever to spend big through remote channels. This shift in the relationship may make it seem […]

Three Pricing Lessons the Travel Industry Can Learn from B2Bs

The airline industry is in recovery mode. There has been a significant uptick in bookings since Australia re-opened its borders. The number of international flights being booked for business purposes increased more than 400%, while domestic bookings increased by 18% in the same period, according to data from Flight Centre. As planes begin to fill […]

PROS Announces Investment Conference Schedule for June 2022

HOUSTON, May 25, 2022 — PROS Holdings, Inc. (NYSE: PRO), a market-leading provider of SaaS solutions optimizing shopping and selling experiences, today announced that company management will participate in the following investment conferences in June 2022. 19th Annual Craig-Hallum Institutional Investor Conference | Virtual Stefan Schulz, CFO, and Belinda Overdeput, Director, Investor Relations Wednesday, June […]

PROS Appoints Grad Conn as Chief Marketing Officer

Former Sprinklr and Microsoft CMO responsible for driving global marketing strategy and fueling corporate growth trajectory HOUSTON, May 17, 2022 – PROS® (NYSE: PRO), a market-leading provider of SaaS solutions optimizing shopping and selling experiences, today announced that Grad Conn has joined the company as Chief Marketing Officer, reporting directly to Andres Reiner, PROS Chief […]

Explainable AI: Why It’s Important to You and Your Clients

Explainable AI not only delivers a decision or prediction but also gives users confidence by explaining how the solution was determined. … What is Explainable AI? AI algorithms are designed and trained (and retrained) to work accurately. However, it’s typically not clear to users how the algorithm works. McKinsey research from 2020 found this ambiguity […]

PROS Announces Investment Conference Schedule for May 2022

HOUSTON, May 11, 2022 — PROS Holdings, Inc. (NYSE: PRO), a market-leading provider of SaaS solutions optimizing shopping and selling experiences, today announced that company management will participate in-person at the following investment conferences in May 2022. 17th Annual Needham Technology & Media Conference | Westin Grand Central Hotel | New York, NY Stefan Schulz, […]

5 AI Adoption Mistakes to Avoid

Artificial intelligence (AI) and related technologies are becoming increasingly mainstream business tools. If you’re planning an AI implementation, beware of these potential pitfalls Artificial intelligence (AI) and machine learning can be invaluable assets to business success. By implementing AI, businesses can automate hours’ worth of manual labor sifting through data to enable smarter and faster […]