ZDNet: CRM Watchlist 2014 Winners: Finishing the Onesies
April 7, 2014- By Paul Greenberg PROS Every year, there are a few companies who not only show up out of nowhere, but also then go on to be one of the winners. NexJ, the company you just read about was one of those back in 2011 — and now, in 2014 we have PROS, […]
Manufacturing Digital: Pricing and sales effectiveness top of mind for manufacturers
April 3, 2014- By Sebastian Mamro Pricing and sales effectiveness are increasingly becoming top-of-mind challenges for manufacturers, according to recent research from the 2013 European Pricing Maturity (EPM) Study. The survey, based on responses from 120 business leaders, concludes that most respondents have implemented basic pricing management practices and transactional control, but have ambitions to […]
CFO World Sweden: Big Data Analysis Becomes a Reality in 2014
March 31, 2014- By Daniel Hultgren CFO World Sweden features an interview with PROS Strategic Consultant Daniel Hultgren, who underscores the importance of big data and analytics for pricing and sales effectiveness as key to helping companies outperform in their markets. Många har sagt mycket om big data, men få har sett reella applikationer […]
Pricing Advisor: Price Optimization: How Big Data Can Help You Get Your ‘Pricing Mojo’
March 31, 2014- By Ed Farquhar Pricing is one of the biggest challenges that sales and marketing professionals have to face. It’s more than the Recommended Retail Price that you see on a label – companies can have hundreds to thousands of SKUs (stock keeping units) to manage across multiple markets. The complexity that exists […]
TRW Aftermarket Selects PROS Big Data Applications to Drive Growth Through Enhanced Customer Experience and Sales Effectiveness
HOUSTON & LONDON, April 1, 2014 – PROS® (NYSE: PRO), a big data software company, today announced TRW Aftermarket has selected PROS big data applications to support its business in Europe, Asia and North America. TRW Aftermarket is headquartered in Neuwied, Germany. The transaction closed in the fourth quarter of 2013. TRW Aftermarket is a […]
Digital Supply Chain: PROS on supply chain sales and data, what to do next?
March 23, 2014- By Sebastian Mamro In part #1 of this article, I covered how companies are starting to use their existing big data in order to sell more effectively. In this part, I’ll cover how this ability to analyse sales and pricing more accurately can be beneficial for sider business performance. Once you start […]
Digital Supply Chain: Making the connection, using data for better supply chain sales performance, by PROS
March 21, 2014- By Sebastian Mamro Information is power: use it or lose it In the midst of economic uncertainty, companies that manage global supply chains continue to face significant pressures. In Europe and throughout the world, these organizations are experiencing consolidation, volatility in raw material costs and margin erosion in highly competitive markets. […]
PROS to Showcase Big Data Applications for Pricing and Sales Effectiveness at Professional Pricing Society Conference
HOUSTON, March 17, 2014 – PROS® (NYSE: PRO), a big data software company, today announced its participation in the 25th annual Professional Pricing Society (PPS) workshops and conference. The PPS spring event, scheduled April 29-May 4, will be held at Chicago’s InterContinental O’Hare Hotel. PROS plans to spotlight the breadth of its product folio, including […]
Marketing Profs: Five Big Data Principles to Guide Your Marketing Strategies
March 11, 2014- By Tim Girgenti By 2015, companies will spend nearly $17 billion on Big Data technologies, and the total Big Data market is predicted to approach $50 billion by 2017. The implications of those massive investments are still being sorted out, but thanks to predictive and prescriptive analytics, we confidently can say that Big Data […]
Chief Marketer: Moneyball and Marketing: Challenging Conventional Data Wisdom
March 10, 2014- By Tim Girgenti As a baseball-mad boy growing up in Houston, there were certain basics that I could count on seeing in the newspaper every summer morning. If I wanted to evaluate a hitter, I looked at batting average, RBIs and home runs. If I were looking at pitchers, I compared […]