Datanami.com: PROS to Embed SAP Hana with Big Data Applications

April 25, 2013-  PROS today announced that it has signed an OEM agreement with SAP to embed the SAP HANA platform with its big data applications. PROS delivers prescriptive analytics and real-time data science to help customers identify sales opportunities that are most likely to close, offers that are most likely to sell, and prices […]

Texas Tech Pulse: PROS Links with SAP

April 25, 2013-  Houston-based software developer PROS announced this morning that it has signed an OEM agreement with SAP, where it will embed SAP’s HANA platform with its big data applications. Financial details of the agreement were not announced. PROS develops big data software to help companies identify sales opportunities; SAP’s HANA is a real time database […]

The Gates Corporation Selects PROS Big Data Applications to Improve Sales Effectiveness

HOUSTON, April 23, 2013 – PROS® (NYSE: PRO), a big data software company, today announced The Gates Corporation has chosen PROS big data applications to support sales effectiveness and rebate management for its automotive and industrial replacement markets in Europe and the United States. The transaction was closed in the first quarter of 2013.  Gates, […]

Using Big Data to Optimize Pricing

April 12, 2013-  By Doug Fuehne Big data is undeniably a big deal for sales teams and executives. To give you a sense of what that means, research from Chango shows that people around the world send 145 billion emails, blast out 340 million tweets, and send 2 million search queries to Google every day. Buried in […]

Price Optimization Tools Market Rebounds

April 3, 2013-  By Alan Radding Research leader Gartner reports the price optimization market is poised to rebound. Driving the rebound is mounting interest among enterprises for improving margins and revenue, increasing responsiveness to market volatility, and extracting greater efficiencies and impact from pricing activities within sales and marketing processes. Described as a niche market, Gartner estimates […]

Analytics That Tell You What to Do

April 3, 2013-  By Thomas H. Davenport Most businesspeople are pretty familiar with descriptive analytics—activities that we used to call “reporting” that involve the depiction of data and simple analyses about the past. They are also increasingly familiar with “predictive analytics,” which involve modeling data from the past to make predictions about the future. Many […]