Overseas Manufacturing Returns to Australia

COVID-19 has business re-thinking reliability of supply. Ongoing market volatility will drive more than half of Australian businesses to bring overseas manufacturing jobs back into the country in high volumes, a new industry survey has found, as COVID-19 disruptions continue to push business leaders to reconsider their business resilience strategies. Fully 55 per cent of […]

Creating an Effective B2B Marketing Strategy with John Bruno

On this Marketing Growth Podcast episode, John Bruno joins Shane Barker for an educational conversation about B2B marketing. Find out how to create effective B2B marketing strategies. John also shares some examples of B2B businesses running effective campaigns. Listen to the episode

Customizing the Infinitely Configurable AI: It Takes Data and Time

COVID-19 drastically impacted how businesses operate. In our virtual world where contactless is the norm, companies are finally prioritizing digital transformation so they can continue conducting business without needing to rely on in-person interactions. However, the digital world is vast and competition is steep. To operate their business more efficiently and compete effectively, companies are […]

Why More Companies Are Keen to Step Up Local Production

A year after panic buying and shortages exposed the nation’s reliance on offshore supply chains, the boss of Kimberly-Clark’s operations in Australia is not surprised a big number of manufacturers are eyeing a home run. A new survey shows most manufacturing executives want to restore or boost onshore capacity in the next three years in […]

The Future of Ecommerce Marketing with John Bruno

John Bruno, an expert in digital and customer engagement strategies, joins us again for an in-depth look at the future of ecommerce marketing. He tells us which trends to watch out for and how B2B marketers can leverage them to offer immersive experiences. Listen to the episode

Omnichannel Marketing: The What, Why, and How with John Bruno

The Vice President of Commerce Strategy at PROS, John Bruno, joins Shane Barker for an in-depth discussion about omnichannel marketing for B2B marketers. John also tells us more about how PROS helps marketers succeed at omnichannel marketing. Listen to the episode

How Do Businesses Keep Selling Successfully in 2021?

Since the onset of the COVID-19 pandemic, we have seen the acceleration of digital selling, in large part due to the inability for customers and salespeople to interact in person to transact goods and services. Digital channels, ready or not, became the priority method of engagement for all aspects of B2B commerce, including browsing catalogs, […]