How UK Businesses Can Protect Revenue from Inflation Risks Using AI

Justin Silver,

Justin Silver, PhD, AI Strategist at PROS, discusses how UK businesses can leverage artificial intelligence to mitigate the effects of potential inflation risks

As they navigate the easing of pandemic restrictions and embark on the road to recovery, UK businesses are facing new risks with the potential to undermine recovery efforts. One such risk is the UK rate of inflation, which has increased sharply in 2021 from 1.5% to 2.1% – the highest it has been for nearly two years. Businesses across many industries, especially in the travel sector, have already had to deal with major dips in demand, and now they are set to face a further challenge as inflation rises sharply against predicted waves of pent-up demand and trade complexities.

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