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Archives: News

Businesses’ 2021 Recovery Plans Tap into the Benefits of Automation and AI

2020 was a year dominated by disruption. It’s no secret that COVID-19 has drastically altered the way any business operates. This has certainly been the case in the B2B world, with the pandemic leading to a seismic shift in B2B buying behaviours and preferences. And many of these changes look set to be made permanent. […]

PROS Appoints Sherry Lautenbach as Senior Vice President, Global B2B Sales

Veteran leader to drive sales strategies to accelerate revenue growth globally HOUSTON, January 12, 2021 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced that Sherry Lautenbach, a veteran technology sales leader, has joined the company as Senior Vice President, Global B2B Sales. Lautenbach will be […]

The Evolution of B2B Consumer Preferences in 2021

B3B consumer preferences have changed forever. 2020 has been one for the record books with the global pandemic radically shifting the way buyers and sellers engage, maybe forever. Buyers had already begun showing a preference for digital channels, but the enforcement of global lockdowns procedures has only accelerated this trend. In fact, McKinsey reported that […]

Wise Consultants and Agile Thinkers: Predictions for the New Era of B2B Selling

Consumers have always wanted more control over the sales process, and in the B2B world, it is no different. In 2021 and beyond, self-service will become much more mainstream as organizations make the leap to digital selling to survive the impact of COVID-19. Geoff Webb, vice president of products, PROS, believes salespeople will need to […]

The Future of Business AI and What to Expect in 2021

As digitization in our world accelerates dramatically, organizations are moving faster than ever before to rework business processes. A growing priority for business leaders is determining how to best utilize AI to increase the efficiency of those processes and drive maximal value for their organizations. However, it’s important to note that implementing AI is not […]

PROS Appoints Martin Simoncic as Chief Customer Officer

Seasoned leader to further Customer Experience foundation; role will laser focus on solution and platform adoption at scale to further company’s aggressive growth plan HOUSTON, January 6, 2021 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced that Martin Simoncic, a seasoned leader with deep expertise […]

The New ‘Self-Service’ Era: Where B2B Selling is Headed in 2021

To survive the impact of COVID-19, B2B organizations must make a successful leap to self-service ecommerce that wins over customers as loyal online buyers, John Bruno of PROS writes. We all know the agony of searching for something online that you just can’t find. The frustration of navigating a poorly-designed website, no one to call […]

Airlines Tweak Their Pricing Strategies to Adopt New Ways to Boost Revenue

The pandemic caused a plunge in demand that has stumped the software that airlines use for pricing. The airlines have been responding by changing how they forecast demand. The changes are shaking up revenue management, a specialty that airlines have spent hundreds of millions of dollars on in the past decade. … “Demand is pretty […]

How Digital Transformation and AI Can Help Businesses Navigate Volatility

The world is currently an extremely volatile place. Brexit, COVID-19 and civil unrest continue to change the landscape in which businesses find themselves in, navigating through the ups and downs, taking stock of the impact both in the immediate and long term. The truth is, the road ahead is going to be bumpy, with many […]