3 Ways AI Can Enhance Customer Experience and Boost Profitability
MarTech Advisor Celia Fleischaker, Chief Marketing Officer at PROS, Inc., outlines the three ways that artificial intelligence can enhance the customer experience and boost profit margins Creating frictionless, personalized customer experiences is a top priority for businesses in today’s age of modern commerce, and many are turning to artificial intelligence (AI) to help. For example, SoftBank […]
PROS Holdings, Inc. Announces Appointment of Penny Herscher to Board of Directors
HOUSTON, Jan. 4, 2018 – PROS Holdings, Inc. (NYSE: PRO), a cloud software company powering the shift to modern commerce, today announced the appointment of Penny Herscher to its board of directors effective Jan. 1, 2018. Herscher joins the board as an independent director and will be nominated for reelection for a three-year term by […]
Developing Diversity
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Testez votre maturité « modern commerce » en B2B avec Forrester
L’USINENOUVELLE PUBLI-RÉDACTIONNEL En B2B, l’expérience d’achat est devenue clé avec, en parallèle, une digitalisation croissante des services. Êtes-vous prêts à rivaliser sur ces aspects avec les autres entreprises B2B ? Pour le savoir, comparez votre maturité en « modern commerce » avec 300 autres entreprises B2B interrogées par Forrester. Faites le test proposé qui ne […]
2018 Digital Forecast
By Amberly Dressler | Website Magazine Predictions are easy to come by toward year’s end, but it does not make them any less valuable to consdier. As Web professionals, we can fall into the same patterns and work under the same priorities. Turning to our peers to evaluate our practices based on their expertise and […]
Chief Marketing Officers Share Strategies for 2018
CMS WiRE It’s been a turbulent year for marketers, with disruption, security and customer data issues along with a myriad of other distractions and 2018 doesn’t appear to be any less frenzied. Keeping your eyes on the prize has become more and more challenging and where you invest your organization’s time and resources will […]
PROS Unveils New Sales Enablement Solution For SellingPRO Portfolio
Demand Gen Report PROS Opportunity Detection is a new SaaS solution in the PROS SellingPRO portfolio that is designed to help companies drive sales growth by uncovering trends in buying behavior. The solution enables companies to uncover new growth opportunities with existing customer opportunities to drive monthly revenue with minimum sales effort required. […]
5 Considerations to Enable a Modern Healthcare Commerce Strategy
HIT Consultant Editor’s Note: Charles Sweeney is the Senior Director of Strategic Consulting at PROS, Inc., a company that provides price optimization, sales effectiveness, and revenue management SaaS software. The healthcare industry is facing a number of external market forces that are creating the perfect pricing storm. Industry consolidation, regulation and new demands for […]
People in Business
Houston Chronicle HOUSTON, 10 December 2017 — PROS, a cloud software company powering the shift to modern commerce, today announced the appointment of Celia T. Fleischaker as Chief Marketing Officer.
Food Companies Seek Boost From Revenue Growth Management
just-food In mature markets like North America and western Europe, packaged food manufacturers have in recent years found top-line growth hard to come by. Some have turned to revenue growth management – moves to optimise their prices, promotions and product range – to try to revitalise sales. Simon Creasey analyses the benefits and challenges of […]