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PROS Drives Revenue Acceleration Across the Lufthansa Group Airline Network

ET Bureau,

PROS® (NYSE: PRO), a market-leading provider of SaaS solutions optimizing shopping and selling experiences, today announced Lufthansa Group has chosen PROS as the foundational technology for its Revenue Accelerator Program. In doing so, Lufthansa will align its seven full-service airline networks into a single instance of PROS Revenue Management (RM) and PROS Real Time Dynamic Pricing (RTDP) solutions designed to maximize revenue across every seat, on every flight, every day. PROS proven, industry-leading AI will provide accurate forecasting and offer optimization for unprecedented visibility and unified continuous pricing across Lufthansa’s operations.

“It is critical for Lufthansa to have an RM system that adapts and reacts in real-time, providing accurate demand forecasts and creating optimal offers,” said Marcus Frank, Lufthansa Group Vice President Commercial Offer & Revenue Management. “Migrating to PROS latest RM and RTDP for the entire Lufthansa Group in a single instance allows Lufthansa Group to have a uniform business process and workflow within all network airlines of the Lufthansa Group.”

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