SalesTechStar Interview with John Bruno, Vice President of Strategy at PROS

Paroma Sen,

Artificial intelligence is transforming how sales and marketing teams manage, collate and breakdown insights from their customer data; John Bruno, Vice President of Strategy at PROS dives into the benefits and growth of AI in sales and marketing while discussing a few thoughts on the future of B2B sales and selling processes:

Welcome to this chat John, tell us more about yourself and your role at PROS? As VP, Strategy, what is a typical day at work like?

As VP of Strategy, my main responsibilities are to: shape our product-market fit, disrupt our go-to-market strategy, and drive rapid growth. Given this, it’s important for me to both stay informed about what’s happening across the industry as a whole and stay close to functions across the PROS business.

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