PROS Smart Price Optimization and Management Now Available on SAP® Store

By integrating with SAP S/4HANA Cloud and SAP Business Technology Platform, PROS Smart Price and Optimization delivers intelligent commerce to customers

HOUSTON, October 21, 2025 – PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing and selling solutions, today announced that PROS Smart Price Optimization and Management is now available on SAP® Store, the online marketplace for SAP and partner offerings. PROS advanced, intelligent pricing solution integrates with SAP S/4HANA Cloud and SAP Business Technology Platform to deliver AI-powered pricing insights for real-time omnichannel commerce to customers.

“Today’s businesses need to respond to market changes in real time while delivering optimized, profitable offers,” said Dan Sincavage, SVP, Global Alliances, PROS. “By integrating with SAP, we are transforming pricing into a connected, intelligent capability within the SAP ecosystem—empowering companies to act on real-time insights, respond dynamically to market shifts and turn every transaction into a growth opportunity.”

As B2B digital commerce accelerates, pricing has evolved from a back-office function to a strategic growth lever. Yet many enterprises still grapple with fragmented pricing data, inconsistent strategies across channels and limited visibility into performance. To stay competitive, organizations need intelligent, scalable technology that unifies pricing and selling, adapts in real time and provides actionable insights. PROS Smart Price Optimization and Management delivers on that need by helping companies transform pricing into a driver of agility, profitability and customer loyalty.

Key features include:

• AI-powered price optimization adapts to market fluctuations and buying trends in real-time.
• Centralized pricing governance with unified price list views, automated workflows and approvals that connect pricing and selling processes for omnichannel performance.
• Dynamic price strategy management with simulation tools to refine pricing models.
• Advanced analytics dashboards that give a customer visibility into their margins, revenue and pricing trends.
• Global scalability with real-time currency and unit-of-measure conversions for enterprise-grade deployments.
• Seamless SAP S/4HANA interoperability to orchestrate pricing strategy and execution across all selling channels.

SAP Store, found at store.sap.com, delivers a simplified and connected digital customer experience for finding, trying, buying and renewing more than 2,300 solutions from SAP and its partners. There, customers can find the SAP solutions and SAP-validated solutions they need to grow their business. And for each purchase made through SAP Store, SAP will plant a tree.

PROS is a partner in the SAP PartnerEdge® program. The SAP PartnerEdge program provides the enablement tools, benefits and support to facilitate building high-quality, disruptive applications focused on specific business needs – quickly and cost-effectively.

Learn more about PROS Smart Price Optimization and Management and view the solution on the SAP Store here.

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