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Top 9 Challenges IT Leaders Will Face in 2020

Paul Heltzel,

Culture change in a digital world

Digital transformation requires an ongoing commitment that evolves over time, argues Geoff Webb, vice president of strategy at software company PROS, and a change in mindset rather than a reliance on technology alone.

“In the coming year, business leaders will need to understand that the digital transformation doesn’t end but instead becomes part of how business leaders solve challenges,” Webb says. “Specifically they’ll need to understand how businesses can drive the level of organizational alignment necessary to deliver meaningful results quickly enough to impact the business. It’s easy to throw new technologies at a problem, but the deep shift that has to occur requires a level of cultural and organizational support that can be challenging to drive and maintain over the long run.”

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