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The PROS Customer Outperformer Awards celebrate organizations driving measurable commercial impact through innovation, AI, and advanced software solutions. From modern offer management and dynamic pricing to integrated retail strategies, we recognize customers who are transforming performance and delivering exceptional experiences.
The submissions are now closed, and we’re excited to celebrate this year’s PROS Customer Outperformer Award winners.
We are revealing our 2026 winners throughout the coming weeks. Stay tuned to see who is next!
Celebrating airlines that are redefining revenue optimization across their network. This award honors carriers that leverage PROS science and AI to enhance pricing precision, optimize demand forecasting and inventory, and drive smarter commercial decisions. Recipients demonstrate innovation, operational efficiency, and measurable performance improvements across routes, markets, and distribution channels.
Honoring airlines that are redefining modern airline retail through airline-led offer management. This award celebrates carriers that enhance the traveler experience with AI-powered dynamic offers while driving measurable incremental revenue across digital channels and throughout the customer journey.
Recognizing airlines that are maximizing resources and achieving exceptional results with PROS. This award celebrates carriers that move with agility, embrace innovation, and make every resource count to drive meaningful commercial results. Recipients demonstrate that scale is no barrier to transformation, turning ambition into measurable impact across their business.
Recognizing airlines that are accelerating digital revenue by leveraging PROS Offer Marketing solutions to attract, convert, and monetize demand more effectively. This award celebrates carriers that increase high-quality direct traffic, improve conversion rates, and generate measurable incremental revenue through optimized, dynamic offers and high-performing digital marketing strategies.
Recognizing airlines that accelerated from implementation to measurable commercial results in record time. This award honors carriers that demonstrate strong cross-functional alignment, rapid adoption, seamless IT integration, and early performance gains, quickly unlocking improvements across revenue management, pricing, digital sales, distribution, or marketing.
Award nominations are open to all PROS Customers, offering an equal opportunity for recognition.
Submission period: February 17, 2026 – June 30, 2026
Successful nominations will include:
By submitting, you authorize the use of the story of your journey with PROS. You confirm your authority to enter into this agreement and assert that the content is free of intellectual property violations or unlawful material. Submitted content may be converted into case studies post-Outperform and will be published in collaboration with each customer.
“On behalf of the entire JAL team, we are truly honored to receive the Outperformer Award. Thanks to PROS’ cutting-edge technology and dedicated support, we significantly reduced our response time for group quotations from hours to seconds, achieving remarkable results, including a substantial boost in employee productivity and a 15% increase in group revenue. PROS is an essential partner in our airline retailing transformation, and we look forward to driving further innovation and co-creating new value together.”
Mr. Ross LEGGETT
Director, Senior Managing Executive Officer,
Senior VP Route Marketing, Japan Airlines
About Japan Airlines:
JAL Group is an aviation group with operations worldwide. It plays a leading role in its Japanese home market. With 39,076 employees, the Japan Airlines Group generated revenue of JPY 1,844,000m in the financial year 2024. JAL Group’s network is extensive, connecting more than 413 airports in 71 countries, including codeshare flights, as of March 31, 2026.
JAL Group consists of the business segments Full Service Carrier, LCC, Cargo and Mail, and Mileage, Life and Infrastructure. The Full Service Carrier business segment offers its passengers a broad range of domestic and international flights from its primary hubs at Tokyo International Airport and Narita International Airport. Japan Airlines also maintains an extensive domestic network connecting key regional hubs across Japan, providing seamless domestic and international connections.
About Saudia
Saudia, the national flag carrier of the Kingdom of Saudi Arabia, is one of the Middle East’s largest and most established airlines. Founded in 1945, the airline has grown into a world-class carrier with a network spanning over 100 destinations across four continents, including all 26 domestic airports within the Kingdom.
Saudia currently operates a fleet of 155 aircraft, with 110 aircraft in the pipeline as part of its continued fleet expansion. A proud member of the International Air Transport Association (IATA), the Arab Air Carriers Organization (AACO), and SkyTeam the world’s second-largest global airline alliance since 2012 Saudia plays a central role in bringing the world to the Kingdom.
In 2026, Saudia continued to receive global recognition across operational excellence, guest experience, and brand strength. The airline ranked first globally for on-time arrival performance for three consecutive months in May, June, and July 2026, according to Cirium. At the Skytrax World Airline Awards 2026, Saudia was named Best Cabin Crew in the Middle East and Best Airline Staff Service in the Middle East for the second consecutive year, while rising to 15th place globally.
Saudia was also recognized at the APEX World Class Awards 2026 as a World Class Airline for the fifth consecutive year and received the Best in Class: Service–Guest Experience award for the second consecutive year, alongside the 2026 APEX Best™ Cabin Service in the Middle East award.
About Porter Airlines
Porter Airlines is a Canadian airline headquartered in Toronto. Since launching in 2006, Porter has grown from a regional carrier into a rapidly expanding airline serving destinations across Canada, the United States, Mexico, the Caribbean and Central America. The airline operates a modern fleet of Embraer E195-E2 and De Havilland Dash 8-400 aircraft and continues to expand its network and partnerships across international markets
Porter has built its brand around challenging the traditional economy travel experience. Its signature service includes no middle seats on any flight, complimentary premium snacks, beer and wine served in glassware, and free, fast Wi-Fi on its E195-E2 fleet. This combination of thoughtful service, modern aircraft and a differentiated onboard experience has helped Porter establish a distinctive position in the North American market as it continues to grow its network and customer base.